Top 5 Marketing Trends 2020 You Haven’t Tried Yet
When it comes to marketing your business online, find out what’s working and what’s not with the top 5 marketing trends of 2020.
Consider what you read in this article and perhaps try applying it to your own marketing campaign. Some of it may seem contrary to traditional wisdom, but the point of trends is that they are not traditional, they are born and live in the moment. Perhaps the trends listed in this article will one day be viewed as traditional, or perhaps they will have changed again by next year. Who is to say but suffice it to say that you should test these trends to see if any will work for your company. As you will read, tests have been conducted by SimplicityResume.com that help prove some of the trends listed in this article.
1 – Saturation Media Marketing Has Been Replaced By Custom-Timed Media Marketing
There was a time when you would get out a message by creating custom content for each of the social media and web platforms, and then releasing them all the time. However, these days the timing of each platform works so differently that your message can easily be lost if you release them all at the same time.
These days, you are better off creating your content in advance, and then custom picking the best times to launch on each platform as if you were dangling a fishing rod from a hot air balloon in hopes of snagging a flying bird.
By all means, keep the same message, branding, styles and designs but do not try to release them all at once in an attempt to saturate the publishing area because it just won’t work.
2 – Twitter is Being Abandoned
Early 2019, Twitter stopped sharing its user numbers, which was a risky move because it scares away advertisers. They stopped sharing user numbers and engagement numbers because they were losing users, login sessions, activity metrics, and so forth. Has Twitter turned it around in 2020? By all accounts it has not.
People are still logging in to support Bernie Sanders and President Trump, but the domination of SJWs (Social Justice Warriors) has made Twitter so toxic that people are bailing out by the millions. Twitter tried to claim that numbers were up due to the COVID-19 outbreak, but its rise of 2.773% pales in comparison to Facebook, Instagram, and YouTube rises that reached almost 70% in the case of Instagram, and 23% in the case of YouTube (and do not forget that YouTube was already growing its massive numbers before the outbreak and Lockdown).
Twitter is still a big deal and should still be part of your marketing strategy, but like other marketing companies, you should lower the amount you are spending in Twitter and invest it elsewhere because the sort of people who are committing 5+ hours per day to Twitter are perhaps not the type of people you want to sell to.
3 – Facebook is For Kids
This is a bit of an inflammatory statement since Facebook isn’t even meant for kids, but the fact is that kids as young as 7yrs old are on Facebook and are lying about their age. Facebook cannot be sure, but current estimates show that the proportion of children on Facebook is far higher than expected and predicted.
That is not to say that adults are not bouncing around Facebook too, but they are spending far less time on Facebook than children between the ages of 7 and 16. There are many adults who will while away hours on Facebook, but by far the most dedicated audience are children, even if Facebook cannot admit it themselves.
That is why the dumbest spam posts still seem to gain traction and is why simple and manipulative marketing still works and still gains attention on Facebook. Do with this trend as you see fit but suffice it to say that cleverly posted spam and manipulative content is still a seller on Facebook.
4 – Interactive Content is Failing to Deliver
You are going to read many stories about how marketing companies and businesses are experimenting with interactive content. They are trying things like 360-degree videos, augmented reality advertisements, quizzes and polls. They are being touted as the new and futuristic way to reach an ever dispassionate audience. Yet, where is the evidence?
Pull your head out of the propaganda hole and try it for yourself if you are unsure. Interactive content is not selling more units or gaining the right type of attention. Website marketing companies and analytic companies are trying to claim that user engagement is up in unprecedented levels, but said engagement is not turning into sales. As unexciting as it sounds, a regular Google Ads advertisement featuring a bit of text or an image ad is still going to make more sales than interactive content. Again, user engagement doesn’t mean sales or conversions.
5 – Email Marketing Still Works
Bulk email services have really fallen in line with current email marketing rules to the point where spammers cannot even get an account with legitimate bulk email companies. As a result, it is possible to build an email list and use it wisely to gain more sales and audience attention. Plus, what with the integration of automatic response emails, the effectiveness of email marketing has never been better.
Conclusion – Temper Your Efforts
In other words, do not put all your eggs in one basket. Experiment with different marketing types and trends and see which produces the best results for you. Above all, do not jump onto the Twitter or interactive content bandwagon because those ships have sailed, and most of the passengers are regretting the ride.