Tips to Optimize Your Blog Posts for SEO Success
One of the biggest mistakes I see website owners make is putting way too much effort into their blog posts and getting little to no return.
Content writing is a skill that requires research, whit, finesse and relatability before you can make your content truly impressive. If you fulfill those requirements, you can maximize the number of readers on your blog. To keep them engaged, you must follow a specific structure while writing and include only information that is relevant to your audience.
Your readers will relate to apt headings, quirky subheadings and easy-to-understand paragraphs. If people like your content, you will increase your Google rankings and subsequently you will be better able to sell your product or service. So, to help you write effective blog posts, one of the top online and mobile casinos; which houses an amazing collection of live casino games, like Blackjack and many others have composed this article to show you how they do it for their own website.
Check out these tips to optimize your blog posts for maximum SEO power:
Do Proper Keyword Research
The most essential guideline is to do keyword research. Correct usage of keywords ensures that your content appears in the Google search for the relevant audience. Chances are that these keywords are already present in your blog. But to discover other keywords related to your topic, you must do research. You can try analysis tools like Google AdWords Keyword Tool. Including the appropriate keyword could improve the ranking of the site/post and can help you bring traffic to your site! It is always recommended to look for keywords that your actual valuable customers are using. For that, first, the target audience should be determined.
Use Those Keywords Throughout
Content creators should understand that using keywords does not mean stuffing way too many keywords in the post, it will certainly tip Google off to suspect content, and your readers will also be turned off by this type of writing. It is a good practice to have one or two long tail keywords for a blog post. Having relevant questions that include long tail keywords can help in delivering the answer the reader is looking for and could also improve the ranking. It is necessary for you to place these keywords once you are done with their research. Try to incorporate them in the title, subheadings, introductory sentences and ending paragraphs. It is also advisable to include them in meta descriptions. This will ensure people to click on your blog’s link!
Make the Best Use of Images
Attention span, as you know, is decreasing day by day. Including visuals and illustrations will help you grow an audience. The attractive images drive people to remember your content. You must also add keywords in the file name and description. Instead of adding information below the images, they use animations and graphics to present their data.
Use Links to Refer Others
When you mention another blog post or article, or even an author, be sure to link that information. It creates authenticity to your status as a blogger. Moreover, if it is a popular article you may get a few readers from their blog. You may even receive a link to your post. But the usage of genuine and relevant sources will be a wise decision. A bonus point for using authentic references is that it makes you look professional!
Widen Your Readers Using Social Media Marketing
Using Facebook, LinkedIn, Twitter and other various social media sites will help you create connections with potential readers. You can use online tools and reminders to maintain a continuity in sharing your content. These tips will one day help you with driving targeted traffic to your business website. Though social media does not directly help in ranking, it can bring a huge traffic to the blog post or for the site. Also, a lot of people, nowadays, don’t only use Google search, they also search on social media sites such as Facebook, Twitter and so on. Therefore, having a good social media presence will also help in gaining reputation and brand building.
Add a variety of multimedia content
A multimedia-rich site can catch the reader’s attention and in addition to that, Google seems to prefer the sites that have multimedia content rather than only text. The commonly used multimedia content are images, videos, audio, pdf, infographics and so on. It also keeps the player engaged. Several tools are available for free using which content creators can make effective multimedia content in a less time. It is also important to know that almost all the social media sites are different, and one content strategy will not work on other.
As per the official statement from Google, more than 50% of search is now from mobile phones. Therefore, the search engine giant has decided to rank the pages that are optimized for mobile phones. But still, a lot of sites have been not optimized for mobile phones and tablet devices. The main elements of mobile optimization are site design and structure, load speed and so on. The website should and must be optimized for different screen sizes. The design of the site should be responsive and free of glitches.
Always focus on the user, not the search engine
The problem with a lot of bloggers today, even the experienced ones is that they over optimize the website for the search engine and leave the users unhappy. If the post is about promotions, then the major part of the content should be informative and beneficial, and the promotion content should occupy a minor percentage.
Quality and quantity
When it comes to the blog post, it is always said that quality is more important than quantity. But it does not seem to be the case. Though quality is very important, some preference should be also given to the quantity. It helps both for the SEO and for gaining new audiences or for retaining the existing ones.
URLs and meta-tags
The blogs with the URL containing keywords, related domain name and many more will perform better than the blog without these. Also, if more than one keyword is used then it is a good practice to use hyphens in between.
Meta tags mainly consist of the title tag and the meta description. Having the right keywords in the title tag could help in ranking. Whereas meta description is mainly used for providing a brief information to the user.
These simple tips will help you take your blog from all work to blog posts that pay.