Tips for Reselling Technical SEO Services to Clients
Are you a web agency wanting to increase profits by reselling technical SEO services? If so, read this post.
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Understanding Technical SEO: Tips for Reselling Technical SEO Services
Technical SEO is essential to any successful search engine optimization (SEO) strategy. It involves ensuring that your website’s technical aspects are optimized for search engines, such as ensuring that all URLs are properly indexed and crawlable by Google or Bing.
If done correctly, it can help you to increase your organic rankings, improve your visibility in the SERPs, and ultimately drive more traffic to your site. For an SEO reseller, providing its clients with a comprehensive technical SEO service is key to achieving success in this highly competitive industry.
In this article, we’ll discuss tips on how you can better understand technical SEO and use it to offer effective services for reselling technical SEO services.
What is technical SEO?
Technical SEO is a way to make sure your website looks good to search engines. It involves ensuring that all of your website’s web pages are easy for search engines, like Google or Bing, to find and understand. Technical SEO begins with creating an optimized and crawlable website structure. This means that all pages are properly linked, URLs are properly indexed, and sitemaps are implemented correctly.
In addition, it also includes optimizing page speed, making sure that your website is mobile-friendly, and having proper canonical tags in place. It’s also important to ensure that your website is secure, as Google has recently implemented a ranking boost for websites that are HTTPS secured.
Google and other search engines use specialized algorithms to measure the quality of a website. These algorithms take into account a variety of factors, including load time, mobile friendliness, content structure, backlinks, and more. It’s important to optimize your website in order to rank higher in search engine results pages (SERPs).
Effective tips for reselling technical SEO services:
As the competition increases, an SEO reseller needs to understand the importance of technical SEO and its impact on organic rankings. Below are some important tips for reselling your technical SEO services:
Understand their pain points:
It’s essential to understand the pain points of your client. You need to analyze their website and determine what areas hinder them from achieving higher rankings. What problems is your client facing, and which technical SEO strategies can help them to improve their website’s performance? When you know what their needs are, you’ll be able to provide them with the best solution.
For example, if the website is too slow or not mobile-friendly, you can suggest ways to improve page speed and optimize the site for mobile devices. Or, if their URLs are not properly indexed, you can suggest ways to fix this issue.
Educate your clients about technical SEO:
As an SEO reseller, it’s important to educate your clients about the importance of technical SEO and how it can benefit their website. By taking the time to explain the benefits and importance of optimizing their website’s technical aspects, you can help your clients see why they should invest in your services.
No two businesses are the same, and you need to customize your services to meet the needs of each of your clients. Take the time to assess the technical aspects of their website and make recommendations based on your findings. Focus on both long-term and short-term goals so your clients can see the value of investing in SEO.
Explain your strategies:
It’s essential to explain your strategies and recommendations to your clients. Take the time to explain what specific steps you plan on taking to optimize their website’s technical aspects, such as creating an optimized URL structure or implementing proper canonical tags.
Explain how these strategies will help improve their organic rankings and drive more traffic to their website. Always follow white hat SEO practices, as this will ensure that your clients’ websites remain compliant with search engine guidelines. When your client has confidence in your technical SEO services, they’ll be more likely to continue working with you.
Effective and regular communication:
Communication is key when it comes to providing successful technical SEO services. Take the time to stay in touch with your clients and explain any changes or updates that you’ve made on their website. Regular communication will help build trust between you and your client, which is essential for long-term success.
Even if the rankings have gone down, schedule a call to make them understand how the changes made will help them in the long run. As an SEO reseller, it’s essential to keep your clients informed of any progress and updates.
Don’t just send numbers; make the report understandable:
When providing technical SEO services, numbers, and stats can be useful. However, you shouldn’t just send a bunch of numbers to your clients without explaining what they mean or how they will help improve their website’s performance. Take the time to explain the data and make sure your clients understand why certain changes are being made.
This will help ensure they are informed and understand the value of investing in your services. Additionally, showing progress over time can help convince your clients that your changes have a positive impact.
Transparency is the key:
Last but not least, transparency is key when it comes to providing SEO services. Be honest and open with your clients about the strategies you’re using and the results that they can expect. Don’t over promise or underdeliver; instead, focus on achievable goals that will help improve your website’s performance in the long run.
By providing transparent and honest services, you can help build a strong relationship with your clients and ensure that they continue to use your services in the future. Transparency brings trust and credibility to your services, which are essential when reselling technical SEO services.
By following these tips, you can easily provide successful technical SEO services for your clients. Taking the time to explain the strategies and results of your work will help build trust and keep your clients informed. Additionally, don’t forget to focus on achievable goals and use white hat SEO practices to ensure the website complies with search engine guidelines. By taking these steps, you can provide successful technical SEO services and help your clients.