8 Useful Tips for Creating Unique Content for Better SEO

Creating fresh content is getting harder, right? If creating unique content is important to you, these 8 tips will help.

Photo by Kenny Eliason on Unsplash

There’s so much content online it’s hard to imagine any of it could be unique anymore. Like creative art and design creating something new is a lot about understanding how to build on and improve on what’s already been done.

How does unique content help you stand out in today’s digital world? Great content helps you stand out from your competitors. Everything is just a little crowded out there with so much noise from various digital platforms, from social media to search engines. 

To turn heads, you need to have a solid online presence in search engines. There’s evidence showing Google optimizes content based on three main aspects- quality, relevance, and uniqueness. Search engines are particular about your content’s uniqueness and will rank you accordingly. 

In this post we’re going to look at 8 very useful tips for creating new content for viewers and search engines.

What is Unique Content?

Unique content is created to be completely different from any other type of content out there. It’s approaching a subject from a different perspective, hooking readers in, and keeping them engaged. 

With all the noise from various digital platforms, fresh ideas and new perspectives are one of the best ways to turn heads and get noticed. 

1. Plan keywords

Rather than choosing keywords randomly, be selective. Opt for ones that match rankings and trends. Use keywords that fit seasonal changes. Whether it’s an event, holiday, or coincidence, keywords should reflect trends related to your business. 

Also, consider the following when planning your keyword: 

• How frequently do you publish your content? 
• What is the status of your writing team? How many pieces can you assign per writer without sacrificing the quality? 
• What kind of content do you produce? 

Using different keywords and content enhances diversity and value. By having a deliberate strategy, you can improve your site’s rankings and boost the likelihood of you showing up on the top page of SERPs or search engine results from pages. 

2. Create a content brief

Content briefs are specific requirements and recommendations for blogs. Think of it as a recipe with detailed instructions to make a successful final product. 

A good brief is essential for SEO content, providing goals and structure for writers. While a lot of briefs vary depending on the project, here are some best practices to follow: 

You can start with a primary keyword or overview of subtopics and long tail keywords.

• A rough outline of content and sections
• Questions your content needs to answer
• Goals for your content
• How the writer matches search intent
• Deadlines and milestones
• Requirements for internal and external links 
• Background research

3. Consider what your audience really needs

So, how do you find what your audience wants? First, you need some research. Check you’re and your competitors’ social posts to see what people write in the comments. Then, find out what customers send you when they make customer service inquiries. 

Look at the forums in your industry, or you can get right to the source! Ask your customers to fill out a survey so that you can give them better content and service. Ask them what content they want to see, what they’re missing, and when they feel most connected with your brand. 

If you think your survey won’t get a lot of responses, you can consider adding small incentives like product discounts. 

4. Use multiple sources of information

The more you can back your content, the more trusted your work will be. When giving credit, let your readers know that you’ve done extensive research on your end. 

However, consider who you’re linking to as well. Ensure that these offer information from trusted and authoritative sites in your field. Moreover, linking to other content and sources of information lets Google and other search engines find out what your content is and how it should be categorized. 

5. Survey the competition

One of the most important tips for creating unique content is to think about your top competitors. What do search engine results show them? Then compare that to your high-level topics and how you can differentiate yourself from them. 

How long are their articles, and are they in-depth? This gives you helpful guidance on the kind of approach that you use. 

See if you have any similar content with them. Also, find out whether or not you need to avoid particular topics or write about these topics from a different perspective. 

6. Don’t divert from the topic

Create unique content without straying from your topic and main keyword. Make sure that you target as many keywords as possible. 

This wastes a lot of time and energy on your part from crafting content that’s both relevant and useful to your target audience. 

Make sure you focus on your topic and write your content based on the keywords you’ve picked to rank higher on Google’s SERPs.

7. Be creative

If you want to engage users, your content should provide more than just fancy product descriptions. Make sure you write content that captures the user’s imagination while providing an opportunity to upsell. Excellent paraphrasing tools that allow you to create unique content helps you with that. 

Aside from creating content from words, unique images, videos, and reviews also help you stand out from your competitors- from users and search engines. 

8. Update Existing Content

You might already own a site that’s been there in your industry for a significant amount of time. Thus, it’s highly likely that you have several pages that you can use as a starting point for creating unique content. 

Your site has already established a position in SEO rankings, and you have created topics people are interested in reading. Adding helpful information in your content makes it more unique and valuable to visitors. It also reduces your site’s bounce rates in the long run. 

Over to You

Remember that at the end of the day, you’re creating quality content for SEO, which is vital for your brand and businesses’ success in the long run. The tips for creating unique content we’ve mentioned in this post will help you achieve this, so don’t ignore them.

To thrive in today’s online world, being unique is key. So, you must innovate and fine-tune yourself to set yourself apart constantly. 

Unique content is essential for standing out from the rest of the pack. Not only will it meet the needs of search engines, but it will also help you connect with people. This can also be the difference between your business’ success and failure.