The Magnetic Pull of Ecommerce – eCommerce Statistics

55+ eCommerce Statistics and Facts you want to know about when it comes to retail sales and the online marketing landscape.

ecommerce statistics and facts infographic

It would be hard to imagine a world where most, if not all, things a 21st-century person wants or needs are not just a click away.

Need a new coffee machine? Just go to and pick one. Depending on the location, the new machine can be delivered to your door in a matter of days or even hours. One less thing to worry about, and you had it done while having a lunch break. 


One can replace the aforementioned coffee machine with just about anything – cars, books, furniture, toys, groceries, clothes, shoes, toilet deodorizer, you name it. There are plenty of well-known online retailers to choose from, such as Amazon, AliExpress, eBay, Etsy, to name a few. 


It is easy to understand the magnetic pull of ecommerce. Living a life that consists of hectic schedules where successful juggling of family life, career, and other daily activities is an obligation rather than an option, online shopping seems like a godsend. A person can be in bed and still get the pesky shopping done simply by grabbing a phone. Actually, it might even be cheaper, not to mention time-saving.


According to the available data, mcommerce accounted for 58.9% of digital sales in 2017. Knowing that total retail sales reached $22.64 trillion in 2016, with 10.2% of it going to ecommerce, is a piece of valuable information. Considering the facts listed below, it becomes easy to comprehend what a behemoth ecommerce has become in recent years. 


  • Annual online sales in China reached $672 billion in 2015.

  • Annual online sales in the US reached $340 billion in 2015.

  • Annual online sales in Japan reached roughly $80 billion in 2015.

  • The US online retail sales went from $5 million in 1998 to $389 million in 2016.

  • The UK ecommerce turnover reached £13.7 billion in 2017.

  • 75.5% of Japanese shoppers in 2018 opted for online shopping.

  • There were 74.3 million users on the German ecommerce market in 2019.


Ecommerce is so influential that 82% of US shoppers reach for their phone or other available devices to check online reviews before purchasing an item for the first time. Some 45% of shoppers checked online reviews and looked for better online prices while in the actual store, and 65% of Americans compared the in-store prices with those online and opted for the cheaper ones.


The bottom line is that ecommerce will only grow as retail sales worldwide are likely to reach $4.9 trillion by 2021. 

ecommerce statistics 2020