How do you like this headline?
“Win 5 free secret pix of Miley Cyrus and Ryan Gosling in your town!!”
Made you want to know more right away, 
The scary thing is that using current headline how-tos, these phrases contain correct ‘magic words’ to draw viewers into a blog – even though it’s a string of popular keywords, it’s a good bet that if you were to actually use it, a larger number than usual would click to read more.
But there are some critical things smart bloggers should do differently: don’t lie (unless you really do have photos you’re willing to part with), and don’t overdo it — you may get a spike in visitors with such a blatant headline, but most visitors will go away and stay away from future posts.
Instead, you should bring more visitors in by making every post interesting and honest. Don’t forget that your blog title is also indexed by search engines or shared on social networks, so there’s always the possibility many beyond your usual audience may run across it.
If you’re new to blogging and want to create interesting titles, there are some different strategies and ingredients.
Abandon Newspaper Rules
If you came into blogging through traditional media and learned how to create ideal newspaper headlines, forget it. Though there once was much skill required to design witty, wordy and well-balanced titles, the Internet has changed the entire rulebook. “City Council Mulls Local Impact Fee Increase Tonight” isn’t going to fly in an SEO world, but “Is your mayor trying to raise your taxes?” might be stronger. If you still want to be inspired by print media, check out supermarket tabloids, which make bolder promises.
Encourage Action
Rebekah Radice, a blogger with Social Media Today, created several suggestions to engage and build the audience. One suggestion is to include a hook to compel millions of potential people to click on your post. Visitors may want to verify that you have a solution to whatever problem is perplexing them, or even a satisfactory answer to a question you’ve asked. The catch is to make sure the payoff is worth the investment of a click. You may have more action items in your post, but all your title needs to do is get them to take that one step.
Make Life Better
This was the top suggestion offered by ProBlogger. A good way to get people to buy is either to convince them that using a product or service will improve their life (think fragrance commercials), or that not using it will potentially make them lose out (think insurance commercials). If your post answers a common quandary, or teaches something new, visitors have justified their click.
Offer Help
Your post can end up making you an instant expert. http://InternetProviders.com is an excellent example of a site that shares all sorts of interesting trends taking place in the world of internet services and web hosting, as it compares and reviews various services.
Get Personal
Instead of offering generic info for anyone and everyone, act as if you’re talking directly to one reader at a time. Blogelina, a popular content blog, suggests using a lot of “I,” “you” and “your” references. Essentially, you should be having a discussion and making a connection with the reader.
Author: Chris London is the art director for Pixel Productions Inc., where about 20% of his day is spent fielding phone calls to either help clients or land new ones.
