The Importance of Website Design? To Draw in Clients & Generate Sales
The importance of website design can’t be undervalued, especially when roughly 50% of SBs don’t have one and 80% of your customers are looking for one.
It’s shocking to think that so many small businesses still operate without a website. Unfortunately, many businesses simply don’t know how to go about using a website as a business tool. Businesses can’t think of a website as a business card online — it’s so much more!
Honestly, it doesn’t matter if you’re running a small local shop or competing nationally, the importance of a website design can NOT be undervalued.
97% of consumers go online to find a local business or local services.
70 to 80% of consumers research a business online before visiting in person or making a purchase.
I could throw statistics at you all day but ultimately, a website helps you to get more clients and increases your reach through the internet.
You can target audiences all over the world with the help of your website or keep it local and drive qualified foot traffic right to your door. The important thing to remember is that online is how brand building is done in 2020. If you want to draw in clients and generate sales — take a look at your website design.
In this article, we’re going to look at the key factors that spell out the importance of your website design in terms of:
1. Getting More Revenue
Getting more clients directly translates into getting more revenue.
Your website can help you get more clients. It is not only a digital representation of your business but is also one of the best marketing tools that you have to increase your business quickly. Website marketing for leads is a numbers game, simply put, the more people who visit your website the better your chances of getting a client. Out of all the ways to get a client, the best way would be to get them through your website.
Your website is the best tool to reach new customers, engage with customers and generate revenue at a lower cost per acquisition. It’s important to understand how much your business spends on bringing in new leads and how much revenue is generated from the life of those leads. Obviously, the more the clients your company brings in the more revenue your business generates.
2. Getting Feedback from Clients/Customers
Feedback from clients is a huge benefit to your website and business in a couple different ways:
1) It builds trust —
One of the most important things that the traffic visiting your website would check are the testimonials and the ratings provided by the previous clients of your business. If they see good reviews the chances of them becoming your client are much greater. They would be willing to believe the feedback and the ratings of the persons who have experienced the services of the business. The more clients you get through the website the more feedback you can collect which increases your chances of getting more clients.
- 63% of shoppers trust customer photos more than brand or retailer photos.
- Featuring UGC at the point of purchase increases sales conversions by 7%.
2) Feedback = Optimization —
Feedback from customers / clients makes your website a very valuable asset to you. The more clients that join your website the more data you get about them. The more data you collect the better you can optimize your website and your business for conversions or sales. Ultimately, this data will bring down your cost of acquisition and increase ROI for any ad spend.
3. Building Authority & Trust
We just mentioned building trust in the point above….
The importance of your website design can truly be seen in terms of an unpaid form of promotion.
Transparency is probably the most important element in building business loyalty.
Studies from Label Insight suggest that 40% of customers would happily switch from their current preferred brand to another that offers more transparency.
That’s because, despite the competitive marketplace, consumers look for authenticity. They want to back a brand that generates trust, goes the extra mile and surpasses their expectations. Building your online presence increases potential customers’ perceived value of your business consequently increasing ‘trust’.
4. Increased Audience Reach
One of the best things about a website is its ability to expand your company’s visibility.
Audience reach goes hand in hand with building authority and trust. Having an established brand will help you build a loyal customer base, and stats prove that customer loyalty may be worth 10 times more than a single purchase. More or less, businesses revolve around profit, and you are more likely to get a bigger share of the market, no matter if it’s local or global, if your company has a stellar reputation.
Take a look at these simple ways to increase your brand visibility online.
With the goal of getting more clients, the importance of proper SEO of your website is critical to getting ranked higher in the search engine results. So much of good SEO is derived from stellar user experience, you have to make sure that your website is designed for the user. Sure, you can make a nice logo with the help of a logo creator for your website, but understand that you really need to deliver on what your customers want in order to draw them in. UI/UX is the soul of a website that can break or make it. When visitors land on a website that looks awful and confusing, they quickly leave it and never return to it. The UI/UX designers utilize the best of both worlds and come up with web designs that offer a pleasing user experience.
There are plenty of statistics that illustrate why search engine optimization is so important for any business:
- 67k searches are performed on Google every second
- 39% of all global ecommerce traffic comes from search
- 93% of all online experiences begin with a search engine
- Nearly 80% of users ignore paid ads in search results
- 50% of all searches will be voice searches by 2020
- 58% of searches come from mobile
- 97% of page-one results have at least one image on the page
- 46% of all Google searches are local
Click here to learn how to mesh Good SEO with Great User Experience to increase audience reach.
5. Improves Your Business
Hopefully, you can start to see how the importance of your website design impacts your businesses ability to generate revenue and grow.
How will customers engage in your business if they cannot find you online?
You can get more clients and make your business scalable with the help of your website. The right website can completely transform your business growth. If you are struggling to grow your business, it is worth taking a second look at your website design to make sure it actually working for your business.