The Future of AI In Content Writing: What’s The Impact?
AI in content writing is the hottest and probably most controversial topic in marketing right now, so what’s the deal, and what will it’s impact be?
Image Source: Jasper
What’s the future of AI in content writing for marketers?
Will AI replace human writers?
This blog post answers these questions and many more.
No doubt the demand for content marketing continues to increase as more and more people embrace online shopping.
According to a 2022 Content Marketing Institute survey, 80% of B2B marketers have used content marketing to create brand awareness.
Additionally, 75% of them have used it to build trust, and 70% to educate their audiences.
Image via Content Marketing Institute
In the same survey, 66% expect their 2022 content marketing budget to increase over their 2021 budget.
Image via Content Marketing Institute
However, producing content that resonates with the audience is a top challenge for 31% of content marketers. Besides, 28% of marketers struggle to create authentic and high-quality content.
Image via Semrush
Will AI content generation help marketers overcome these challenges?
Let’s find out.
What is AI Content Writing?
AI content writing is simply the use of software tools and technologies such as artificial intelligence, machine learning, and Natural Language Processing (NLP) to help you produce pieces of content that are personalized and unique.
Some marketers and professionals employ AI writing tools to create targeted content for their clients or online businesses while others use them as assistants.
Generally, artificial intelligence helps marketers in:
- Creating blog posts optimized for SEO.
- Scanning content for plagiarism and grammar issues.
- Generating ad copies, creating buyer personas, etc.
How AI Can Empower Content Writers
AI writing tools use machine learning algorithms to create content, which simplifies and speeds up content writing.
Besides, AI writing software can automate repetitive tasks and collect data to help marketers produce more relevant content.
Let’s get into the details of how AI writing tools can help content creators.
Improves Efficiency in Content Creation
One of the best things about using AI in content writing is the speed at which you generate content. AI writing assistants can generate content ten times faster than human writers.
This means that AI can help meet the demand for content.
Besides, you can create unique content tailored to each social media platform you are using.
AI Content Writing is Cost-Effective
Depending on multiple factors like the word count, quantity of articles as well as the technical knowledge required, hiring a human content writer can cost about $6 to $300 per hour.
If you hire a full-time content writer, the average base pay in the United States is $46,709 per year according to Glassdoor.
Image via Glassdoor
On the other hand, with a monthly subscription of $82/mo, you can generate content of up to 100,000 words per month with a tool like Jasper.
Granted, the cost of hiring human writers is worthwhile given that you will get well-researched content that meets your audience’s needs.
However, if you don’t have the budget to hire writers, AI content writing assistants can be helpful.
Can Help You Overcome Writer’s Block
To be successful in the content writing world, you need to be consistent. You need to keep your audience engaged with fresh content regularly.
Content consistency can help you build trust with your audience, establish your credibility in your industry, and enhance your reputation.
However, writer’s block is inevitable. And this is especially true when writing content on the same topic frequently. You’re likely to have a hard time coming up with fresh content ideas.
This is where AI writing tools become helpful.
Most AI writing assistants have been trained to create in-depth outlines and key points about a topic.
This way, you can consistently generate content for your target audience without experiencing writer’s block.
AI writing software enables the concise and accurate expression of ideas by processing language and recommending alternative ways to express your ideas and thoughts.
Limitations of AI in Content Writing
First off, AI has no emotion. It cannot think or feel. In fact, AI writing tools can only create content using the data they have stored.
Here are some other major limitations of using AI content writing tools.
Quality and Plagiarism Concerns
As mentioned above, AI writing assistants rely on stored data to generate content. It means that you’re less likely to get data-backed content, thus content quality suffers.
Another concern is plagiarism. Many AI writing platforms generate content by rewording pieces of writing from other sites which can result in plagiarism issues.
It’s worth noting that Google hates scraped content and will not rank it.
Content Tends to Sound Robotic
Undeniably, artificial intelligence can help you write awesome content that’s devoid of any repetition of words.
However, it cannot fully interpret the variations in tone and communication like human writers. It makes the content come across as robotic.
Google Prefers Human-Written Content
There isn’t sufficient research to support this claim. However, Google aims to help users access original and helpful content written by humans for humans in search results.
What does this mean?
Google loves human-written content more than software-generated content.
This is because AI writing tools examine search engine results without considering searchers’ intent. They create content primarily for ranking better in search engines instead of helping or informing people.
Content Lacks Expertise, Authority, and Trustworthiness
To establish yourself as an authority in your industry, you must create authoritative and trustworthy content that demonstrates your expertise (E-A-T).
Note that Google uses E-A-T to evaluate content worth showing to users on search.
Unfortunately, AI-generated content can’t guarantee these credentials.
Content Lacks Creativity
A general rule of thumb for marketers is to create content that users can engage with and share with their networks.
To achieve this, marketers need to add creativity to content.
Since AI analyzes content already published on the web and data to create new content it can’t guarantee original and unique content.
Content Lacks Emotions
Even though AI can help you generate amazing content, humans can use words and phrases that evoke emotions in the reader. But AI-written content is less likely to evoke emotions.
Undoubtedly, artificial intelligence can be helpful in content writing.
However, given the limitations of AI writing tools, it’s better to use them as writing assistants instead of outsourcing tools.
That said, let’s see how AI is shaping the future of content creation.
What’s The Future Of AI In Content Writing Like?
As we’ve seen, AI writing tools cannot write content that depicts human emotions. Besides, they can’t generate creative content as humans would.
However, AI tools can help with other tasks such as editing, research, and rewriting. Some AI tools can help you to analyze headlines, get a clear picture of the content your target audience wants to read, etc.
So, the future of AI and content writing isn’t about whether AI tools will replace human writers but how these tools will enhance content writers’ abilities.
Here are ways AI will revolutionize content creation and marketing in 2023 and beyond.
AI Can Enhance Content Personalization
The importance of personalization cannot be overemphasized more in today’s post-pandemic times. Personalization is especially important when sending emails.
A 2021 Mckinsey & Company report shows that 76% of consumers are likely to make purchases from brands that personalize. Besides, 78% are also more likely to make repeat purchases.
Image via Mckinsey & Company
To personalize, you need to understand exactly what your target audience wants.
That’s where artificial intelligence becomes helpful. AI writing tools use machine learning algorithms that help to gather valuable user data and analyze it to create content tailored to specific audiences.
AI Can Automate Simpler Content
According to a 2022 Ascend2 State of Marketing Automation report, 55% of marketers utilize automation in email marketing and 29% in content management.
Image via Ascend2
This is understandable given that humans can’t write as fast as machines can.
With a good AI writing assistant, you can automate content creation and management, email marketing, and social media content management.
For instance, AI can help you automate content generation for social media posts, news updates, data-specific content, and carry out efficient contactless marketing.
In fact, you can automate the whole content generation process, which means you can have consistent content generated on autopilot.
AI Can Uncover Untapped Topics and Keywords
AI writing tools can analyze customer data to draw valuable insights much more efficiently than humans.
This way, you can understand the expectations, interests, and preferences of your target audience.
Using this information, you can create useful content that meets these expectations. Additionally, this helps you to create highly targeted content that improves engagement.
AI writing tools can help you generate SEO-friendly content.
With the help of powerful keyword research tools like Semrush or Ahrefs, you can uncover the hottest keywords people are searching for on the internet and optimize your content effectively.
AI Can Help to Enhance the Performance of Social Media Content
The ultimate goal for any social media marketer is to share content that many people will see and engage with to drive more traffic to specific landing pages.
To generate this type of content, you need to understand your target audience—more specifically, their demographics.
This can be challenging without the right tools.
Luckily AI does this effectively.
AI-powered tools can help you uncover the demographics of your customers as well as customer behavior.
You can then use the information to adjust your social media marketing campaigns to meet your social media audience’s expectations and preferences.
It becomes easier to generate and track sales-qualified leads, and ultimately improve your sales funnel.
AI Can Help You Discover User-Generated Content
According to a 2022 State of User-Generated Content report by TINT, 72% of consumers believe that reviews and testimonials submitted by customers are more credible than what the brand says about their products.
Image via TINT
If you have ever read product reviews or looked for testimonials before making a purchase, or seen a friend share a post featuring a favorite product, you have interacted with user-generated content.
User-generated content is hugely used on popular social networks like Instagram and Facebook.
Today’s online consumers are likely to purchase after seeing that their friends or family members have also purchased or used similar products.
To generate more sales, you need to leverage user-generated content to build trust with your audience.
User-generated content can be in the form of:
- Videos-A great activation for your brand ambassador marketing campaign
- Product reviews
- Blog posts
- Live streams
Here is an example of UGC on Instagram:
Image via Instagram
But finding UGC online without using any form of software or tool can be a difficult task.
AI software can browse across social media networks to find brand mentions and tags. It can gather customer feedback and reviews related to your products.
AI uses visual recognition technology to find images and videos. This gives you high-quality UGC which you can leverage on your social media marketing campaigns to improve brand visibility and boost conversions.
Improve Customer Service
Many e-commerce websites are already using AI-powered live chat features to improve customer support and boost their experience management strategy.
With the help of AI, chatbots can comprehend customer queries and guide them to articles that can answer their questions.
This helps to minimize delays in response which helps to improve customer experience.
AI is not going to fully replace human content writers any time soon. However, AI writing tools can be a versatile resource that you can use to speed up your content creation process.
The good news is that AI is already integrated into tools used for video marketing, content marketing, social media marketing, and other areas.
Are you using any form of AI to improve your content writing process?
Leave a comment below.