The Best App Features to Help Visitors Convert
If you’re trying to boost customer engagement or increase ROI by integrating apps, take a look at the Best features of impactful apps that help visitors convert
There’s an app for almost everything, from pointless games to apps that organize your to-do lists, monitor your calorie intake, and even those that let you drink beer whenever you like – on your phone (iBeer)!
With over 2 million apps on Google Play and App Store, businesses are facing fierce competition.
To make an app stand out, any business has about 3 seconds to make an impression on visitors while also explaining what it does.
In these few precious seconds, the visitor will display one of the following behaviors:
Decisive action —
The visitor will either decide to install the app or leave without ever engaging with the page. They represent 60% of all app store traffic. Decisive visitors make decisions based on creatives that appear in the First Impression Frame.
Exploratory action —
The visitor browses through information about the app before installing it.
Exploring visitors represent the remaining 40% of all app store traffic.
Customers are constantly on the move and using apps is the best way for them to stay connected. Whether through a mobile phone, tablet, or any other smart devices, they can get all the information they need. For businesses to remain competitive and make an impact on customers, they must develop an app.
Some benefits include:
- Building brand recognition
- Creating a direct channel of communication with the customer
- Increasing visibility for the customer
- Improving customer engagement
- Providing better service and support to generate greater customer loyalty
Online business owners know that achieving greater visibility in app stores and increasing the conversion of app visitors to installers is just part of the process for acquiring organic growth. No matter how good a marketing strategy is, an app won’t be impactful unless it’s something that users love, share, and are engaged with.
So, what makes an app successful?
Here are some app features that help visitors convert:
1. Create a unique product
A good app does one thing, and it does that one thing very well.
Though developing an original app is important, it must provide services that a user wants. Therefore, it’s essential that app design ideas focus on the core features.
Will it be used to solve a problem or is it aimed at providing entertainment?
What can help to make your app stand out from similar ones?
Think about why someone would want to download and use your app. Most importantly, it should be visually appealing and well-designed.
2. Provide great user experience
Think about why users would want to use an app for your brand.
The worst thing a company can do is to duplicate a mobile browsing experience in a mobile app. Besides occupying space on their device, the app won’t be offering anything new. If that happens, there is little incentive for people to download the app.
When business owners plan on developing an app, the most important feature is UX.
The app must deliver utility or genuine value to their customers, whether it’s entertainment, a solution to a problem, or enhanced efficiency for repetitive tasks. Always keep in mind that the app will only be successful if it justifies the expense of creating and maintaining it.
3. Easy navigation
There are endless things that an app can offer to users, but it will all be for nothing if it doesn’t align with their needs and goals. If a person doesn’t find an app useful, he simply won’t use it, and it’ll end up getting deleted. On the other hand, if the user has trouble during navigation, the result could well be the same.
14% of users delete an app that is difficult to use.
Easy navigation and usability are favorites among app users.
When developing an app, keep in mind that users prefer to scroll screens instead of clicking. Remember that mobile devices do not have the advantage of a mouse or keyboard, so minimize clicks and field entries as much as possible. Don’t forget to provide a seamless checkout as well.
Simplicity is the key to making a great mobile app. Cramming it with features that aren’t essential can make it difficult to navigate. Additional features could distract or overwhelm users, possibly making them less satisfied with the app.
Focus on creating a simple, usable design that users will need every time they access your app. Aim at making the experience as enjoyable and easy as possible.
5. Develop one feature at a time
Start by designing the minimal viable product (MVP).
Make your app useful, fun, or engaging. Aim at making the features so compelling that users need to use your app daily. Focus on bringing people in and establishing a broad user base. Once you’ve nailed that, you can move on with additional features.
If you want to create a successful app, observe how established companies incorporate improvements in their apps year after year. They regularly release a few new features to keep users engaged. Following a similar plan can help create an app that serves existing customers while allowing a business to acquire new ones. And it helps budget money on development costs. More importantly, by focusing on one new feature at a time facilitates a smoother release. It allows a business to monitor the efficiency of the feature to the app, highlighting its success or shortcomings.
6. Design a product for growth
Think about WhatsApp and Instagram.
Both are great, fun products, and people love to use with friends. Therefore, it’s essential to incorporate a built-in viral mechanism into the core functionality of the app to stimulate expansion. When sharing becomes effortless, the app stands out as a better, more engaging one. And satisfied users will attract a network of other users.
While initial exclusiveness evokes interest, it’s important to provide an app with simple sharing options for those who are already using it. You can’t afford to make exclusivity an obstacle for growth. Profile sharing and access to contacts are some features that promote growth.
7. Personalized Experiences
From a user’s perspective, an incredibly valuable feature is personalization.
It makes them feel like the experience is tailored entirely to suit them. In fact, it’s what brands these days are targeting.
Everyone is in the search for a more personal experience. And apps are no different.
To stand out in the crowded app space, it’s critical to put personalization at the center of your strategy. Factors such as demographics, behaviors that users take in the app, or the user’s current location can influence it. Tracking a user’s past browsing and purchasing history, the app can customize content for the user.
8. Keep it free!
Anything ‘free’ is bound to gather a crowd.
Start off free to attract customers. You can monetize features by providing in-app purchase later. So, increase the odds of people giving your app a try by simply using this magic word.
9. Don’t make users wait
If an app takes time to load, you’ll lose touch with users.
It’ll appear as if the app is malfunctioning, creating a negative impression. Provide a progressive indicator to avoid creating misunderstandings about the app or negative UX.
While having a responsive design is efficient for optimizing UX, it can’t do everything. You need to understand the current trends and market. Get a full picture of how users behave. There may be more Android users than iOS, but iOS users are more likely to spend money on applications. Researching these aspects can help devise the right strategy for your product.