The 3 Fundamentals of Successful Social Media Marketing
It’s estimated that some 92% of marketers use social media to promote their products and services, according to Hubspot. Whether it’s Facebook, Twitter, Instagram, Pinterest, etc., chances are your target audience is using social media. And by maintaining an active presence here, you can reach these prospects and convert them into paying customers or clients for your business.
#1) Engage with Followers
First and foremost, you need to engage with your followers on social media. Social media marketing isn’t a one-way street. When a user leaves a comment, they expect their voice to be heard. Turning a blind eye to user comments may cause them to stop following your account. You can engage with followers on social media through comments, conducting polls, asking questions, and even hosting contests, all of which boosts engagement while making social media a more effective business marketing tool.
#2) Share Content
You can’t expect to have a successful social media marketing campaign without stellar content. After all, content is essentially what drives users to ‘like’ and follow other businesses. While you can always create content from scratch, you should also share existing content with your followers. The great thing about sharing content is that you don’t have to create it yourself. Furthermore, you can share content that’s already trending, in which case you can rest assured knowing that it will have a positive reaction with your followers.
Use Buzzumo or a similar tool to uncover trending topics on social media.
#3) Reinforce Your Brand
As a business owner, your brand is everything. Thankfully, social media is the perfect platform on which to reinforce your brand. Regardless of your niche or industry, you can use social media to tell prospective customers who you are what you do.
Here are some tips on how to reinforce your brand using social media:
- Use consistent brand imagery across all social media profiles and pages. This includes your company name, logo, color scheme and cover pages.
- Upload real photos of your business, not generic stock photos.
- When possible, link your social media profiles and pages to one another. Most social media networks allow users to link to their other accounts. And by linking your accounts together, you’ll expose your followers to your other brand elements.
- Maintain a consistent voice across all social media channels.
- Differentiate yourself apart from your competitors so followers will remember you.