Using Customer Reviews to Increase Brand Awareness As a small business owner, your brand is everything, and you better believe customer reviews play a huge role in how your brand image is shaped. Your brand is the culmination of all of your hard work and dedication that encourages consumers to purchase your product or service. [...]
If you thought all social networking activity took place on Facebook, Twitter, LinkedIn, or Google Plus, think again. There is a preponderance of niche social networks that appeal to nearly every interest and taste, many of which are ripe for small businesses to inhabit and participate.One factor contributing to the growth of niche communities is [...]
Statistics show it's not too late for small businesses to take advantage of their competitors online by simply not neglecting their websites.It is very shocking to see just how many businesses, and small businesses in particular, are not using the right type of technology to grow and establish their business. Most worrying of all is [...]
Owning your own business; it's the American Dream, right? Needless to say that launching a start up and making one successful are two very different things. As many have discovered, growing a local small business is a HUGE accomplishment. A large part of this is due to the fact that 8 out of 10 entrepreneurs [...]
Hosted VoIP Systems — A Small-Business Case Study. . . What’s the true cost of a hosted VoIP solution? You may be surprised to find out why one small business posits that on-site VoIP systems are a [...]
Sometimes being a control freak leads to bad leadership decisions or missed business opportunities. This can often be the case when it comes to creating a brand identity. Good business, like good design work, is a collaboration. Micromanaging a designer only stifles creativity and fresh ideas. Sometimes to be successful you have to learn to let go a little.