This post Cross-selling Online: Why It’s Important & How To Do It was first published on EconsultancyIf you’re not offering customers extra products you’re missing an opportunity for greater revenue, so it's important to do it and get it right. What is cross-selling?Cross-selling simple means offering additional products or services to customers to try and get [...]
Use both store wide and item-specific tests to improve the conversion rate of your online store. Does single page or multi page checkout drive more sales? Use Google Website Optimizer to find out. You can run six storewide tests as well as per product, web page and category tests to try different on-page elements such as product name, photo, description and more.