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24 09, 2019

What does it take for a successful online marketing campaign?

2019-09-23T18:23:51-07:00By |

What does it take for a successful online marketing campaign? Get a thorough understanding of what it takes for a successful online marketing campaign from core assets to brand building techniques to convert customers. Creating online visibility is just as critical for any new website or business as it is for an established one. A [...]

24 08, 2018

How to Purge Harmful Online Marketing Habits

2018-08-24T15:14:08-07:00By |

Insights on How to Purge Harmful Online Marketing Habits So many companies keep repeating the same marketing mistakes trying to cut corners, it's time to purge harmful online marketing habits, starting now. Your company’s marketing output is key to its reputation. Utilized well, it can elevate your brand, boost revenue and maximize your online presence. [...]

26 01, 2018

4 Ways Cognitive Technology Can Enhance the Customer Journey

2018-01-26T00:38:27-08:00By |

4 Ways Cognitive Technology Can Enhance the Customer Journey Cognitive Technology Should be on every marketers radar when seeking marketing tool to improve the customer journey online. One of the biggest struggles for small businesses is keeping a consistent, streamlined customer experience across all business channels. Since we live in a digital world with answers [...]

7 07, 2017

What Makes SEO an Unavoidable Part of Online Marketing?

2017-07-07T15:14:56-07:00By |

What Makes SEO an Unavoidable Part of Online Marketing? SEO is an essential part of online marketing to build long-term traffic to your website with a high return on investment once it has taken root.   Search engine optimization is basically an investment and not an expense. This is the first point you need to [...]

19 12, 2016

Instagram Announces New Changes Including “Live Video”

2016-12-19T17:18:55-08:00By |

Instagram Announces New Changes Including "Live Video" Big Changes to Instagram will make business owners happy when it comes to online marketing and promotional purposes.     Instagram has announced several new changes to its popular photo-based social media networking platform. While these changes affect all users, they are particularly important for business owners and [...]

25 11, 2015

How Retailers Creatively Utilize Big Data Analysis

2015-11-25T07:30:35-08:00By |

Next year will see the Internet moving more than one zettabyte, or one billion terabytes, of information per year, according to digital accessories manufacturer Cisco. This number will double by 2019. This much data has led to a new form of business analysis, using big data for marketing. Data Mining Making meaningful interpretation of data, [...]

20 11, 2015

What Optimization Leaders Are Doing (And You Should Be Doing, Too)

2015-11-20T14:08:39-08:00By |

How do the top minds in digital marketing operate? Contributor Kevin Lindsay discusses the mindsets and habits that lead individual marketers -- and their organizations -- to success. I spend my days surrounded by some of the boldest, most innovative thinkers in the digital marketing universe — and it’s pretty incredible. They’re taking risks, experimenting, [...]

13 11, 2015

Fake Reviews Are A Serious Marketing Problem

2015-11-13T15:00:37-08:00By |

Columnist Sara Spivey believes marketers need to adopt new practices and guidelines to preserve shoppers’ trust in consumer-generated content. As an industry, we’re at a major crossroads. Ninety percent of consumers say their buying decisions are influenced by online reviews, yet seven out of 10 US and UK consumers have questioned their trustworthiness. This is [...]

25 08, 2015

How 3 Mega E-Commerce Websites Approach Title Tag & Meta Description Optimization

2015-08-25T10:30:09-07:00By |

Here’s a test: Google “fairy wings” right now. Your job is to quickly find which result will sell you a set of glitter fairy wings and preferably include free shipping. Now that you’ve begun your search, how do you know which result will bring you to the most qualified products? One way is to visually [...]

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