Inside The Pros and Cons of Naming Rights

2015-09-05T07:00:59-07:00By |

The Wall Street Journal reported that the first major sports naming rights deal took place in 1973 to the tune of $37.5 million. The locally based Rich Products bought the right to put their name on the stadium used by the Buffalo Bills. The deal took 13 months to iron out. Naming rights didn't become [...]