5 Google Analytics Metrics for Local Business Marketing

2015-10-08T13:30:57-07:00By |

A fundamental principle of information gathering is to ask the five “W’s”: who, what, when, where, and why.When it comes to market research, local businesses can use five reports contained in Google Analytics to address those questions and make better, more informed decisions about where to spend their time and marketing dollars.Who: DemographicsThe Demographics report [...]