Using Social Media to Leverage Marketing and Grow Your Brand How Businesses can gear up for using social media to leverage their marketing efforts to influence their audience and drive big marketing gains. Marketers have to adapt to new ways of marketing by using social media networks because it is one of the most efficient [...]
Digital spending now dominates marketing budgets, according to a report by Econsultancy in partnership with Oracle. Seventy-seven percent of companies are spending more on digital marketing in 2015, an increase of 8 percent from the previous year. Most of this increased spending is going toward content marketing, lead generation, SEO and email marketing for customer [...]
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