What makes great marketing?

2015-09-07T09:27:00-07:00By |

In honour of the Masters of Marketing awards, Marketing Week caught up with some the members of the Masters jury, the 60+ group who will judge the entries, to ask them the simple but $100m question: what makes great marketing activity?This post, What makes great marketing, was first published on Econsultancy.Simon Carter, marketing director of Fujitsu [...]