Using Authentic Content and Inbound Marketing to Reach Millenials If you want Millenials to reach into their $200 billion sized pocket, your content and inbound marketing better be authentic. The number of millennials in the United States has hit the 80 million mark, meaning that they make up almost one quarter of the entire population. [...]
Digital spending now dominates marketing budgets, according to a report by Econsultancy in partnership with Oracle. Seventy-seven percent of companies are spending more on digital marketing in 2015, an increase of 8 percent from the previous year. Most of this increased spending is going toward content marketing, lead generation, SEO and email marketing for customer [...]
Columnist Kerry Jones shares findings of a consumer survey that reflect positively on customer reviews, search, direct mail offers and content marketing. The era of noisy, low-value marketing is over. With so many people actively resisting interruptive marketing messages, marketers need to reconsider what the ideal marketing strategy looks like to consumers. Fractl (my employer) and Moz [...]
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