Spotlight on (PLA's) Google Product Listing Ads Popularity The popularity of PLA’s Google Product Listing Ads with online advertisers is soaring and clearly Google is taking notice by improving their reach. Google PLA’s have been getting a lot of coverage lately. Larry Kim, founder of WordStream, recently wrote a post on “how product listing ads [...]
Two giants face off over battle for product search dominance. As the holiday shopping season heats up, the ongoing competition between Google and Amazon to be the destination for consumes researching products reaches its annual apex. Conventional wisdom holds that Amazon dominates in this realm. Recent data, however, suggests Google may be gaining ground or at least is [...]
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