Presenting a guide purely for the individual just entering the crazy world of search marketing. This will hopefully touch on all the various elements you might hear uttered in the same breath as paid search, taking in such puzzling acronyms as PPC, CPM, CPC, SERP plus a few other made-up ones that I’ll throw in [...]
Pay-per-click (PPC) has revolutionized the way in which businesses promote their products and services. No longer are brands forced to buy bulk banner space on websites. Using PPC platforms like Google Adwords and Bing Ads, they can create custom ads while targeting specific keywords that are relevant to their target audience. But running a successful [...]
This article, 3 Reasons to Stop Bidding on 90 Percent of Your Keywords, was first published on SearchEngineWatch. In Larry Kim's article, "Attention Keyword Hoarders: You Need to Delete 98 percent of Your AdWords Keywords - Here's Why," he begins by talking about an AdWords account that's bidding on 273,000 keywords, but only gets impressions [...]
Google Adwords Call Tracking - Don't Miss Your Website's Key Conversion Metrics How To Set Up Google Adwords Call Tracking in BigCommerce Quickly and Easily Seventy percent of all mobile searchers have called a business directly from search ads and 99.9% of BigCommerce store owners want to be able to accurately track all conversions, especially [...]
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