23 11, 2015

Paid search and PPC: a super accessible beginner’s guide

2015-11-23T14:29:00-08:00By |

Presenting a guide purely for the individual just entering the crazy world of search marketing. This will hopefully touch on all the various elements you might hear uttered in the same breath as paid search, taking in such puzzling acronyms as PPC, CPM, CPC, SERP plus a few other made-up ones that I’ll throw in [...]

1 10, 2015

5 Common Reasons Why PPC Campaigns Fail

2015-10-01T16:05:34-07:00By |

Pay-per-click (PPC) has revolutionized the way in which businesses promote their products and services. No longer are brands forced to buy bulk banner space on websites. Using PPC platforms like Google Adwords and Bing Ads, they can create custom ads while targeting specific keywords that are relevant to their target audience. But running a successful [...]

28 09, 2015

3 Reasons to Stop Bidding on 90 Percent of Your Keywords

2015-09-28T12:30:00-07:00By |

This article,  3 Reasons to Stop Bidding on 90 Percent of Your Keywords, was first published on SearchEngineWatch. In Larry Kim's article, "Attention Keyword Hoarders: You Need to Delete 98 percent of Your AdWords Keywords - Here's Why," he begins by talking about an AdWords account that's bidding on 273,000 keywords, but only gets impressions [...]

11 08, 2015

How To Set Up Google Adwords Call Tracking in BigCommerce

2017-05-08T18:04:23-07:00By |

Google Adwords Call Tracking - Don't Miss Your Website's Key Conversion Metrics How To Set Up Google Adwords Call Tracking in BigCommerce Quickly and Easily Seventy percent of all mobile searchers have called a business directly from search ads and 99.9% of BigCommerce store owners want to be able to accurately track all conversions, especially [...]

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