Google adwords

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12 07, 2017

Google Has Big Plans for Paid Search Marketing in 2017

2017-07-12T15:11:49-07:00By |

Google Has Big Plans for Paid Search Marketing in 2017 If Google isn't part of your paid search marketing strategy in 2017, you might just want to take a look at what Google has in store for businesses like yours. Search engine marketing has been synonymous with paid search marketing for a very long time. [...]

23 11, 2016

Google AdWords to Launch New Click to Text Message Extension

2016-11-23T16:36:23-08:00By |

Google AdWords to Launch New Click to Text Message Extension Adwords marketers are always looking for ways to enhance their PPC campaigns and the new click to text message extension could be a great way to improve ROI.     Extensions are a great way to enhance your AdWords campaigns, adding new functionality to further [...]

13 10, 2015

Google Adwords Introduces New ‘Customer Match’ Targeting

2015-10-13T15:27:28-07:00By |

Wouldn't it be great if you could target specific users with pay-per-click (PPC) ads based on their email address? Well, this may soon become a reality thanks to a new feature that's being added to Google Adwords.The Mountain View company announced the new feature on its blog last month, referring to it as “Customer Match” [...]

1 10, 2015

5 Common Reasons Why PPC Campaigns Fail

2015-10-01T16:05:34-07:00By |

Pay-per-click (PPC) has revolutionized the way in which businesses promote their products and services. No longer are brands forced to buy bulk banner space on websites. Using PPC platforms like Google Adwords and Bing Ads, they can create custom ads while targeting specific keywords that are relevant to their target audience. But running a successful [...]

28 09, 2015

3 Reasons to Stop Bidding on 90 Percent of Your Keywords

2015-09-28T12:30:00-07:00By |

This article,  3 Reasons to Stop Bidding on 90 Percent of Your Keywords, was first published on SearchEngineWatch. In Larry Kim's article, "Attention Keyword Hoarders: You Need to Delete 98 percent of Your AdWords Keywords - Here's Why," he begins by talking about an AdWords account that's bidding on 273,000 keywords, but only gets impressions [...]

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