Why Email Marketing is Still the Most Powerful Customer Engagement Tool 4 Out of 5 marketers would give up social media over email marketing — that's how important email as a customer engagement tool is, learn more here. Photo by Krsto Jevtic on Unsplash Effective customer engagement is the driving force behind first time [...]
3 Tips for Utilizing Email and Text Sign-ups to Reach Customers Don't annoy your customers, convert them by utilizing these 3 tips for email and text sign-ups. Email and text subscriptions are an easy and fast way to reach your consumers. According to Fox Business, 97% of text messages are opened within minutes of [...]
Do your email sales results need a first aid intervention? It may be time to perform CPR. Columnist Daniel Faggella breaks down the steps you need to resuscitate your email marketing strategy. If you run an e-commerce or service company, you know email sales can be the lifeblood of your firm’s marketing. However, if your email [...]
According to the Oxford Dictionary, Spam, at least within the context of email marketing, is defined as “Irrelevant or inappropriate messages sent on the Internet to a large number of recipients.”This post, Spam: The 4-letter Word of Email Marketing, was first published on WebMarketingToday.For our purposes, we will define spam much more narrowly as “whatever [...]
Email might not be the sexiest form of communication around these days what with smartphones and Apple Watches and pigeon-drone hybrids but it's still going strong in the business world.This post, 16 Genuinely Useful Email Marketing Tools, was first published on Econsultancy.comIn our recent email marketing census, 74% of marketers said they believe email still be one [...]
Are you familiar with the most powerful word in marketing? It’s not the four-letter word typically associated with that claim. For years, you’ve probably heard that the most powerful word is “free.” Other people will suggest that it’s “sex” or something similarly salacious. But the fact remains that no word is as effective at grabbing […]
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