Is your digital marketing strategy still relevant? You’ve probably noticed a LOT of changes in technology and digital marketing over the past year – is your businesses digital marketing strategy still relevant? Keeping your focus on engaging your audience and the customer journey will be key to keeping your digital marketing strategy effective moving into [...]
How can advertisers use search and social media to effectively communicate brand narratives? These current trends in storytelling can optimize your digital marketing strategy.Storytelling has been part of advertising since the 1920s, when Burma Shave pioneered using sequences of road signs to tell short, usually humorous stories in incremental chunks.The result was a campaign that [...]
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