Google Adwords Introduces New ‘Customer Match’ Targeting

2015-10-13T15:27:28-07:00By |

Wouldn't it be great if you could target specific users with pay-per-click (PPC) ads based on their email address? Well, this may soon become a reality thanks to a new feature that's being added to Google Adwords.The Mountain View company announced the new feature on its blog last month, referring to it as “Customer Match” [...]