consumer trust

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13 11, 2015

Fake Reviews Are A Serious Marketing Problem

2015-11-13T15:00:37-08:00By |

Columnist Sara Spivey believes marketers need to adopt new practices and guidelines to preserve shoppers’ trust in consumer-generated content. As an industry, we’re at a major crossroads. Ninety percent of consumers say their buying decisions are influenced by online reviews, yet seven out of 10 US and UK consumers have questioned their trustworthiness. This is [...]

10 03, 2015

Why Should I Use Amazon To Sell My Products Online?

2015-03-10T15:20:58-07:00By |

Why Should You Use Amazon To Sell Your Products Online?Online retailers seem to have a love hate relationship with Amazon; either embracing it as a sales tool or fearing it as a profit suck. I see many young online entrepreneurs fear Amazon for cutting into profit margins, and that attitude is fine if you have [...]

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