Hurry! Get it while supplies last! Columnist Jeremy Smith explains how a conception of scarcity affects the brain and how marketers can respond to it to drive conversion rate optimization. The human brain is a marvelous thing. It’s astounding in its power and baffling in its limitations. I’ve long believed that the power of conversion [...]
Digital spending now dominates marketing budgets, according to a report by Econsultancy in partnership with Oracle. Seventy-seven percent of companies are spending more on digital marketing in 2015, an increase of 8 percent from the previous year. Most of this increased spending is going toward content marketing, lead generation, SEO and email marketing for customer [...]
Eric Meyerson, global director of consumer marketing at Eventbrite, speaks to ClickZ about how the introduction of content marketing helped the company reach consumers in far away places.Eric Meyerson, global director of consumer marketing at ticket and registration platform Eventbrite, has developed a number of campaigns that have exceeded expectations in the two years he [...]
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