connecting with content

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7 10, 2015

Content One of the 3 ‘Greats’ in Digital Marketing

2015-10-07T16:27:44-07:00By |

Having the right technology is essential for any marketing strategy, but columnist Alex LePage reminds us that it's the content that will make or break your advertising campaign.There are three “greats” that are needed for any digital marketing campaign: great technology, great data and great content. A lot of emphasis today is placed on the [...]

29 09, 2015

5 Tips to Make Sure Your Content Connects with the C-Suite

2016-10-04T07:02:17-07:00By |

What's the best way to influence a C-level marketer? Given their creative predilections and busy schedules, strong content is a good bet. Here are five tips for doing so. This post, 5 Tips to Make Sure Your Content Connects with the C-Suite, was first published on ClickZ.Content is king: you've heard it before and you're [...]