How to Build a Strong Employer Brand That Attracts the Right People Brand is as important to employees as it is to consumers, learn how to build an employer brand that brings in the right team members to drive your company culture. Technology, process design, and marketing can make or break any business in today's [...]
During her presentation at Advertising Week, Farrah Bezner, marketing director of Halls and Candy at Mondelēz International, talked about how the brand captures the hearts of teens and millennials, and how you can do it too.Sour Patch Kids, a chewy candy covered in a tart, sugary coating, has become a brand that every teenager knows [...]
Using mascots in ads is a classic tactic, and the advent of digital marketing has only enhanced these iconic personalities on social media. Can this help or hurt brand authenticity? This post, Does Your Brand Need a Human in the Loop? was originally published on ClickZ. Brands have used mascots, spokespeople (real and fictitious), and [...]
Many name brands became so by creating a universally-recognized image. And while many company's products are what serve as that image, it is often a character representing that product or service that stands out more vividly in a consumer's mind. Take a look at some of the most iconic brand mascots over the years. 1. [...]
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