5 Signs You Should Rewrite Your Brand Message Your brand message is a key component to a successful branding strategy, learn to identify signs that yours may be falling short. Photo by Luis Domínguez on Unsplash The brand identity is your company’s most valuable asset. And like every other business aspect, it needs constant updates [...]
Why Your Brand Message Doesn't Reach Your Audience? If your brand message doesn't reach your audience, you're not really building a brand, learn how to resonate, keep reading. To make your business successful, it’s imperative that you build a powerful and recognizable brand around it. Unfortunately, many entrepreneurs put a lot of effort into creating [...]
These examples of brands effectively telling stories via advertising underscore the notion that authenticity is an integral aspect of a successful content marketing strategy.This post, Storytelling or Telling Stories? Why Authenticity Rules, was first published on ClickZ. Storytelling may be the most overused buzzword in marketing today, applied to everything from brand films and SlideShare decks, [...]
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