Storytelling or Telling Stories? Why Authenticity Rules Content Marketing
These examples of brands effectively telling stories via advertising underscore the notion that authenticity is an integral aspect of a successful content marketing strategy.This post, Storytelling or Telling Stories? Why Authenticity Rules, was first published on ClickZ. Storytelling may be the most overused buzzword in marketing today, applied to everything from brand films and SlideShare decks, [...]
