Tips To Avoid An Adwords PPC Budget Horror Story

2015-10-06T12:30:00-07:00By |

Lately I've been hearing some horror stories related to Adwords PPC budget management. While spending under budget can sacrifice some opportunities, severe overages can be devastating to the advertiser.To set a proper budget strategy, first let’s examine how AdWords and Bing Ads budgets work. Campaign BudgetsThis sets a total maximum dollar amount for all keywords for [...]