Can You Use Social Media to Boost Your SEO Performance?

What does social media have to do with SEO? You might be surprised, check out these tips for using social media platforms to boost your SEO performance.

Web Vectors by Vecteezy

Social media platforms have changed many aspects of our lives; especially the way users search for content on the internet.

In the past, the only way you could find your answer was through search engines, especially Google. Now, on the other hand, you can find many things on platforms like Instagram or LinkedIn without using Google.

Of course, Google is still the best means of finding your answers, but you can’t ignore the role of social platforms, whether you’re a user, a developer, or a blogger.

In this article, we’re going to talk about the impact of social media on your site’s SEO and how you can use your social media business accounts to improve them.

Is Social Media Useful for Your Site’s SEO?

Although social media interactions such as likes, comments, shares, and retweets don’t directly affect Google rankings, the links you distribute across social media platforms help to boost your brand awareness. 

They add together and have different effects on search engine optimization:

• Sharing your content and appearing like a thought leader
• Making your posts ever-green
• Driving traffic to your website
• Improving your brand’s recognition
• Building online brand identity and managing your reputation
• Optimizing your local SEO

Even so, more individuals sharing your material on social media send social signals that your postings are relevant to your target market. 

Also, Google crawls your brand’s social media accounts. In sum, although Google doesn’t count social links, you see almost every top result in SERPs has a good social share.

So to empower your SEO and make your content viral, pay attention to the following tips.

Social Media Tips for SEO Improvement

Here are some tips on SEO improvement using social media.

Optimize your content on social media

Your audience’s experience is influenced by the material you publish in your tweets, Facebook posts, and Instagram captions.

They may be brief, but they can help you obtain more visitors if they match three criteria:

• Are engaging and convey your message with little friction.
• Make it entertaining and memorable for your target audience by providing value.
• Are optimized to reach a larger audience, hence improving your SEO results.

You’ll need to conduct some research for the latter need.

Social media networks have their own search engines via which you may meet new individuals. As a result, it’s important to think about how each social media platform functions.

You may need to add particular keywords in your postings, depending on the site (such as Twitter and Facebook), without seeming robotic or artificial. Make use of metaphors and write in a conversational tone. Make sure that your captions will be appreciated by both Google and your audience. 

You’d have to use hashtags like #LivingWithKids or #BeingAParent on Instagram, for example. You can also establish a branded hashtag for your material so that engaged fans can find it.

The idea is to spread your information as much as possible in order to increase traffic and brand exposure.

Leverage the power of UGC

UGC is a method of increasing social media participation, without having to hire marketers for content writing.

It’s no surprise, given that 56 percent of consumers want businesses to produce more user-generated content (according to a Stackla survey).

Your existing consumers are currently publishing material that is relevant to your brand.

They might be new consumers who share a picture of your goods or make a joke about your company. Whatever it is, you may use it to leave a remark or share their material with your audience, allowing them to interact with you more deeply. This will greatly help you serve them better in the long term. 

Whenever you come across a possible source of UGC, make sure you have permission to use the image or video. It’s far preferable to borrow stuff on acceptable terms and save time (just remember to credit the owner in the description).

Encourage your fans to include a branded hashtag in their posts so you can always get a steady stream of possible UGC.

Organize a contest with an enticing prize. Request that people respond to your post by sharing a photo or video that you can use as User Generated Content (could be a photo of their dogs, or a video of them using your product, etc…) 

When looking for UGC online, a social listening tool might be really helpful. It will notify you anytime your brand is mentioned, allowing you to connect with those individuals straight away in order to uncover user-generated jewels. 

Furthermore, social listening may be used for SEO. By increasing your brand’s SERP visibility, Google may crawl your profile, comments, and anything else linked to your business.

Don’t forget hashtags

Hashtags are central to social platforms’ search algorithms. So if you want your posts to be discovered by as many users as possible, you’ve to optimize your hashtags.

In fact, the more visits your social posts get, the more traffic will be driven to your website, which is important because it affects your SEO ranks.

Pay attention to the number of your hashtags and also the type of them. For example, on Instagram, you’re allowed to use up to 30 hashtags per post and 10 hashtags per story.

But you don’t need to use all the required hashtags as it might bother users.

It’s recommended to use smart hashtag generating tools that help you find the best and most optimized hashtags for a given keyword.

Collaborate with influencers

Influencer marketing has gained a lot of traction.

It’s a fantastic way to connect to new people while also increasing your brand exposure.

What’s more, you won’t have to haggle with influencers to reap the benefits.

Simple things like commenting on influencer material or tagging them in your posts (where appropriate) might signal the social algorithms that you’re interested in that particular “zone,” allowing your brand’s content to reach more people.

It also has another benefit of increasing your impressions when you receive a retweet or a comment from such influencers.

If you’re not sure who to interact with, look at top influencer lists or utilize a tool to locate and contact influencers in your field.

When people start Googling your brand, using this technique will not only raise your following and interaction but will also demonstrate to the search engine’s algorithm that your brand is legitimate.

Final thoughts

Many marketers consider SEO and social media two completely separate sectors, but it’s not entirely correct. You have to look deeper to see some connection and get the most out of these opportunities. In fact, your marketing strategy should be compatible with all the channels. You need to pay close attention to your style on both your website and social platforms to be able to build an outstanding and memorable online identity.