Tips to Boost Social Media Engagement for More Conversions
How do brands use social media engagement to drive conversions? Find out how to do it right, right here.
For many businesses, social media is the catalyst for their brand growth.
Around 22% of the businesses worldwide are satisfied with their social media conversion rate, which means there is a lack of knowledge in harnessing the true power of social media.
When optimized effectively, the domino effect of social media creates waves of positivity, which boosts brand awareness for many companies and helps you reach millions of customers relatively easily. There are around 3.48 billion social media users worldwide, almost 46% of the total world population. Reaching out to these people will ultimately improve conversions to bring more revenue.
You can find out about some of the top leading social media services, to assist you in harnessing the power of social media through their experience in engagement building, post creation, optimization, and much more.
It doesn’t matter if your company is B2B or B2C. Social media can help you generate leads to convert them into customers. Here are some tips that will help you in improving the conversion rates of social media campaigns.
Optimization of social media landing pages
A landing page can make or break a social media marketing campaign, so make sure to optimize it.
An optimized landing page is designer to serve the audience with a specific purpose. There are several formats for a landing page based on; a click-through, lead generation, app/mobile landing page, or event registration. According to these objectives, design the campaign you want to run and frame an appropriate headline. Finally, optimize the lead capture form and CTA button to help you with analytics.
Take advantage of Influencers in social media
The power of social media influencers in marketing cannot be ignored. Social media influencers have a huge following, which helps companies get more conversions and enhance the brand image. You can either collaborate with an influencer or sponsor their videos or send the products to review. All this can seem very expensive, but there are micro-influencers with a few thousand followers who can engage regularly, and you can cater to a niche audience of these influencers.
Use of Videos as posts and ads
Interestingly, videos are processed 60,000 times faster than plain text by human brains. This the reason you can use video content as social media posts or ads to increase conversions. Keep the videos short and crisp, depicting your intention as people lose interest if the ads are too long. You can incorporate lead capture tools in the first 10-20% playtime of the videos you create, apart from this video testimonial of satisfied users of your products or service to build the trust factor.
The power of user-generated content is never to be ignored
User-Generated Content (UGC) is an effective way to improve the conversion rate. You can post or share customers’ photos with products, reviews, or videos that will significantly increase the social media conversions for your company. UGC improves the authenticity of your brand, further building trust in the masses. Before going for UGC, one thing to remember is always taking the permission or consent of the original owner of the content before posting or sharing it on your social media account.
Run promotions and contest over social media
Nothing excites the audience more than a chance of winning something. You can organize social media contests if you intend to grow the follower base, improve brand awareness, increase the email list, and vigorously restart engagement. Your users need to be rewarded for posting with specified hashtags, tweeting, or sharing content related to your product. Users feel excited to get involved in a task if they get something as a reward for a contest. Promote your contest for getting maximum participation.
Create content according to the taste of the target audience
If you are catering to the wrong set of audiences, you will receive no engagement, thus making the chances of conversion nil. This will affect your ROI as you may only receive a little or no return on your investment. You can find out here top leading social media services, which will assist you with finding the right set of target audience and create content that fits their needs. Define the audience’s persona, and it will help you create content according to their needs.
Use appropriate distribution platform
Different social media platforms cater to other objectives of the company. It is a waste of time and effort on social media platforms that do not align with your goals. Different types of audiences are on various social media platforms, whose expectations from the platforms are different. For example, videos & curated content works for Facebook; for Twitter – it’s News, blogs, or GIFs; for LinkedIn, the content needs professional, job-related, or company news.
Track your performance
Doing a social media campaign and tracking or analyzing its effects is a job done in vain. You will have no idea whether you are doing things right or wrong. Tracking the performance allows you to know the flaws and improvements you must do to make things better. There are several software or tools available in the market that will provide you with the data and help you analyze social media to increase the conversion. Make sure to use these tools wisely for better results.
Conversion on Social media is the result of engagement. If you aim to up your conversion rate, you need to upscale the engagement, and then only you can expect a good result. You can find out here top leading social media services with plans to improve your social media engagement, thus improving your brand awareness and trust, resulting in a higher conversion rate. Tap into the power of social media because it’s here, and it will remain here for a long time.