Showcasing Brand Philosophy How Design & Branding Work
Showcasing brand philosophy is key to business success, if you’re struggling to get design and branding aligned – read this!
What Role does Creative Design Play in Showcasing Brand Philosophy?
When people think of ‘creative design’ they typically think about aesthetics.
Graphic Design is so much more than simple aesthetics. We interact with visual elements, react to them; they affect our mood, help us come to understand the meaning of something, — it’s safe to say that the graphic design process is key to our communication.
This is why Big Brands take graphic design seriously when implementing a brand strategy.
Every brand that wants to stand out from their competition and control how it interacts with customers’ needs to pay attention to its visual identity.
Think About Apple, One of the Most Successful showcase of a brand philosophy…
From 1997 to 2002, Apple fronted their ‘Think Different’ campaign. What did this mean to consumers of the brand?
Thinking differently represents out-of-the-box, intelligent, and creative modes of operation. Even though the actual advertising campaign is no longer running, ‘Think Different’ is a business philosophy example that has permeated throughout the brand over the years.
Steve Jobs was a creative mind who revolutionized the tech industry with apple devices and the mobile phone industry through the original iPhone. “Think Different” Will always make you think Apple.
Showcasing brand philosophy controls all these visual elements and what they communicate. In this fast-paced business world, where data is becoming paramount, analytics are focused on other things. Successful companies understand that creative graphic design is crucial in determining how customers perceive the brand.
Companies who fail to communicate effectively lose customers before they’ve even established themselves. Instead of only focusing on numbers, companies need to consider design elements as well as data to stay competitive on the market.
How Do You Use Creative Graphic Design to Showcase Brand Philosophy?
It’s safe to say that the average person associates graphic design and branding with company logos. Business owners have to understand that showcasing brand philosophy means communicating one cohesive message to a specific audience in order to create customer loyalty. In branding the scope is vast and should encompass every form of customer communication:
- Website design
- Card designs
- Banner design
- Logo design
- Advertising materials
- Fonts, images, colors, everything!
Showcasing brand philosophy really can’t be summarized on a list like this. Graphic design, images, personas are there to tell a story, and brands use design to communicate their philosophy with their clients.
All social media profiles, websites, physical stores, and other entities of a brand need to tell the same story. With consistent visuals throughout all brand elements, a company can build its reputation and convince customers that their brand philosophy is honest.
Graphic Design Based Branding Gets Results
A lot of companies that focus on graphic design in branding beat their competitors in terms of revenue and retaining top talent.
The main reason for this is that companies that focus on showcasing brand philosophy can attract new customers early on with engaging content and visual elements. The same thing applies when hiring new employees as well.
Most businesses are focusing their business efforts in the digital world, and this is where the real money is now. However, there is a lot of competition online, and it can be difficult for a brand to stand out.
All brands need to employ some form of content marketing strategies that they usually run with the aid of social media to get the results they need.
The goal of creating a strong brand philosophy is to provide a company with a competitive advantage.
Using graphic design to convey a positive brand message means a positive customer experience.
This positive experience leads customers to continue to choose that brand over the competition. This is called the “halo effect.” The halo effect is correlated to brand strength, brand loyalty, and contributes to brand equity (the value of your brand).
Through experiences like this we begin to see the real value of showcasing branding philosophy over simple design. Combining brand strategy with effective graphic design raises your brand image and increases consumer awareness and popularity around your products and services. This halo effect increases your mindshare (a marketing term that describes the amount of consumer awareness or popularity surrounding a product, service, or company). This is the difference between hiring a graphic designer to create a few elements and research based design to create a brand philosophy.
Using Graphic Design to Deliver Messaging for a Brand
It’s a common misconception that to say something you have to use words. Think about the biggest brands out there; Pepsi, Coke, REI, Starbucks — when you close your eyes you can see a visual message. Graphic design in branding ties strong visuals and text to deliver memorable and lasting messages.
But why is this so?
There are several reasons for this. First of all, stunning visual elements attract more attention than other types of content, as they have more to show. Take a simple example; there is much more to add in an image to attract attention than in text. It’s essential today when consumers are exposed to thousands of bits of information daily through social media. Getting your brand’s content noticed is very difficult.
At the same time, visuals are also more easily understandable — smartly designed visuals, of course. A single design can deliver an important message ten times faster than a line of text.
For example, look at traffic signs. They are simple and quickly warn drivers about speed limits, curves, slippery roads, etc.
The same principle applies to Showcasing brand philosophy:
Take a look at this brand philosophy strategy and graphic design execution by Outlive Creative:
For: Ka’Chava Branding Video – Amazon and Story in one piece.
Ka’Chava’s Why: We’re on a mission to empower healthy lifestyles by bringing together all the best superfoods into a single, ready-to-go meal. A meal to nourish your body, satisfy your hunger, and sustain you on the journey of life.
Actors (Talent): 2 total
Message of Video:
Empowering healthy lifestyles by drinking Ka’Chava to nourish peoples bodies and sustain their journey of life. People deserve higher quality lives by implementing fuller experiences and can achieve that with the help of the highest quality nutritional ready-to-go meal.
For Ka’Chava’s audience to resonate with their actors to see themselves through their talent – living a typical fast paced life where peoples agendas control them rather than controlling their own lives, mind, and body. When Outlive Creative implemented Ka’Chava into peoples routine, the nourishing meal fuels them to seize the day and live beyond a monotonous and mundane life. This extra boost of energy compels their talent (and in turn their audience) to get out and live life to the fullest…with the help of Ka’Chava…to recenter and reconnect by disconnecting in nature.
We can begin to see how important showcasing brand philosophy with creative graphic design is to promote your products or advertisements. Ultimately, it’s much better to use quality designs to do so. This little infographic is a great visual reminder of the process one should take when developing a brand philosophy.
Graphic Design and Consistency in Branding
Every good brand needs to have consistency and recognition. Graphic Design plays a significant part in achieving this.
Brands need to be present always and adjust seamlessly to all communication strategies that are used to reach customers. This includes advertisements, posters, letterheads, packages, social media, websites, and so on.
All of the elements that represent your brand philosophy need to show your values, personality, and communicate your core messages.
Customers expect their interactions and communications with a brand to be consistent throughout all devices and online channels.
On the other hand, when it comes to brand recognition, a quality logo is an excellent place to start. However, this logo will be placed on various platforms and materials. You need to ensure that these materials are well-designed as well. At the same time, your logo needs to fit in with them consistently.
Aligning Branding Philosophy with Business Goals and Graphic Design Elements
When looking for creative graphic design services, see how the company provides an innovative design that combines typography, images, words, graphics, and page layouts to make customers do the desired action. The internet evolved from its text-based pages into the visual network for a reason.
Without a visually engaging brand, people won’t be interested in your “about us” page when they visit your site. Again, take a look at how Ka’Chava pulls their design elements and messaging together — they have about page people want to read.
Graphic design needs to be guided and aligned with both the branding philosophy and the business strategy. Your website needs to enable the actions you want people to do on your site while showcasing your brand philosophy and unique selling point.
You will need to adopt a mindset focused on creative graphic design, which is not an easy thing to do. That’s why companies hire professional creative design services. Communicate your brand, business goals, and ideas to help the designers align their work with your organization.
A lot of people forget how important creative graphic design for the branding process is. They forget about their brands altogether, and this is a mistake you can’t afford.
Apart from making sure that you provide the best possible services or products, along with quality experiences, you also need to be visually appealing to your customers.