SEO Writing in 2018: 6 Shocking Mistakes you Should Avoid
So many people are doing the same crappy SEO writing they did 10 years ago, just to pump out content and wait to see if anything happens.
How has that worked out for you lately?
SEO writing to create amazing content that ranks isn’t as easy as it looks: It’s actually a very meticulous and delicate task.
If you’re reading this, then you might be looking for a way to improve your SEO writing skills.
Well, let me tell you something,
You’ve come to the right place!
People that understand the science of the whole Search Engine Optimization thing tend to underestimate it.
What they don’t know is that they have to be careful with more than just the structure and the selection of the words used in the composition.
SEO writing is a discipline that consists of a series of On-Page and Off-Page tactics to engage readers and promote sharing for the all mighty back link.
Its goal is to get the perfect combination of elements that will build visibility for your website in the search results of Google.
A good SEO strategy is key when trying to build a successful Internet business.
Forbes has narrowed down into 6 basic components of a strong SEO strategy in a simple article that you should check out.
This way you can make sure your current strategy has the necessary strength for your website to rank well in top search engines.
This may sound easy, but it can be tricky.
Even though there’s a lot of blogs and forums all dedicated to the topic of writing for SEO, it’s absolutely shocking the frequency of the mistakes that are still being made.
Most of them are made due to a lack of knowledge: Not really knowing how to approach SEO copy writing or being aware of some of the technical aspects can cause you hours of wasted work!
All to the trash!
There’s a lot that can go wrong when writing content for SEO.
I’ve taken the time to list 6 shocking mistakes that you should at all times try to avoid, based on my experience with SEO writing.
Don’t underestimate them!
You can get in serious trouble if you don’t follow these recommendations. Like for real. Big trouble.
Negative SEO comes with very negative consequences such as:
- You can risk getting your website to drop its position FOREVER.
- You can risk having a PENALIZATION on your website.
- You can risk Google to completely DE-INDEX your website.
- Among other consequences.
I’m sure you don’t want your website to sink from its position on Google, or any of those consequences for that matter.
The last thing you should be is scared!
Those negative consequences can be easily avoided. All you need to do is learn about the things you should never do.
Things such as:
1. Not using the right template.
Believe it or not, the right visualization of your content is fundamental to the content you’re writing about.
Regardless of the subject of the article you’re composing, you need people to like what they see so they can keep reading.
You have to make sure you choose the right template for your SEO content that will be posted on different platforms such as WordPress, Blogger, etc.
These templates should all be ‘clean’.
But, what does ‘clean’ mean for this matter?
You have to avoid the ‘walls of text’. These ‘walls’ are made by long paragraphs with more than two sentences without breaks.
An article with long ‘walls of text’ makes it harder for people to take in the information.
Notice I haven’t really written a paragraph with more than two sentences? That’s because I’m following the rules!
It’s effective, huh?
2. Using meta keywords.
You might be wondering:
What are ‘meta keywords’ exactly?
Well, they are keywords. You can also call them ‘tags’ though.
They are often used on the title of your website, and they tend to be invisible for the reader with the goal of making it easier for robots to considerate your post.
Even though it sounds weird, people keep on using meta keywords in hopes that Google will notice their websites.
You ought to know that it doesn’t work like that anymore!
Using keywords to flood the article title and content WON’T make Google value your information.
They create long tail keywords and Google may not index them correctly.
3. Copying information from other websites.
Now, this is where things get more interesting…
Google won’t ever value any article that’s known to have information that’s been copied from any other website.
Your whole work can actually get penalized!
If you copy paragraphs, phrases etc., Google will know about this for sure and you won’t ever be on the top of the search results. Like, ever.
So, you gotta be careful with these situations and always try to be you and express your thoughts your way!
In case you’re having trouble getting ideas for creating your own content, there are some sites like Buzzsumo that can help you analyze any topic.
You can just enter the topic on the search bar and you’ll get trending ideas for your articles!
4. Writing articles with less than 300 words.
Now this is the tricky part.
You may have already decided to write an article using your own words and inspiration… you know, one with original content.
That’s just the beginning!
Articles have to be at least 300 words long or else it’s not going to be noticeable.
So, What’s the magic number?
According to Google content doesn’t have to be long to rank, but taking a page from Brian Dean of Backlinko or Neil Patel content Guru, you’re looking at content over 1,500 words and super high quality.
And yes, in case you’ve wondering,
The content has to be interesting!
5. Using too many keywords.
Besides content with overflowing value, keywords are the most important thing about an SEO article. But you have to choose them wisely.
Today’s search engines won’t situate your website on top if you have an excessive use of keywords.
It’s a fact that link building services have notably helped thousands of websites to pump up their rankings. But Google’s always on the look for ‘suspicious’ content.
If Google ever thinks that your website is in someway ‘suspicious’, it will undoubtedly bring it down.
So you’ve got to stay alert, especially with the amount of keywords you use.
And, as a reminder about the keywords you should use: they have to be about the topic you’re talking about.
Always try to use from 2 to 5 words keywords because, the longer they are, the less competition you’ll have in the search engines.
You can generate them with some help from keyword research tools.
6. Promoting services.
Here’s the deal:
I’m sure you’re looking forward to ranking your website up into the top of the search results, but the only way you can do that is smoothly.
Do not promote and talk about an specific service. It won’t help you at all.
What I mean is that…
You should try talking about the subject without really promoting a service.
This way you can catch the reader’s attention and get them interested on the link you’d like to promote.
As a final recommendation:
You can make your article a bit more convincing and interesting if you use legit website links that may help you complete an idea.
When readers get curious and click a link, it always adds credibility to your content if linking to an authority page.
Plus, you won’t have to talk about the subject too much if you just add a little extra information from other websites.
If you’re SEO writing hasn’t been producing the results you expected, you may want to take a look at your content to see if you’re still doing any of the misguided practices talked about above.