Best SEO Practices for E-Commerce Websites to Implement
Is SEO different for an eCommerce site? While many tactics are the same there are some best SEO practices for E-Commerce that you really need to pay attention to.
E-commerce websites are the hub of your sales and marketing channels for selling products online, and as such it’s important to understand the best SEO practices for E-Commerce websites.
While there’s a lot of room for growth in this space, not understanding best practices is a sure fire way to make sure that your E-commerce site doesn’t perform for your business.
Here are some of our favorite SEO practices e-commerce websites should implement:
1) Have an optimized product page
Your product pages should be easy to read and contain all the information customers need when making a purchase decision—and that includes a description of the product, images showing the product in use, and reviews from real people who’ve bought it before.
2) Optimize for mobile users
There are several ways to optimize your eCommerce site for mobile users:
Use responsive design. A responsive design will allow the user to easily navigate through the site using their mobile device. This is essential because it will make it easier for them to complete their purchase or find information about the product they are considering purchasing.
Design your homepage with a mobile-friendly design in mind. It’s important that your homepage has all of the necessary information displayed so that users can easily find what they need without having to scroll through multiple pages or click through many links.
Make sure that all text is readable on any screen size. Users should be able to read your content without having to zoom in or out on their screen or pinch and zoom on images in order to see them clearly enough so they can understand what they’re reading at first glance.
3) Create an optimized checkout process
With the eCommerce industry booming, it’s necessary to keep your customers happy. Here are some tips for creating an optimized checkout process:
- Confirm your checkout process is easy to use and understand. Your customer should be able to enter their payment information in one or two clicks.
- Make certain you have secure payment options available. Consider using PayPal or another third-party payment processor that can verify customer credit cards and protect them from fraud.
- Ensure your service looks as professional as possible—verify there are no spelling errors or other mistakes that might turn off potential customers!
- Arrange great customer support with your team.
4) Build your backlink profile
Backlinks are the foundation of your eCommerce website’s SEO. They are what drive organic traffic to your site and lift you up in search rankings. You need backlinks if you want to rank high on Google and drive more traffic to your platform.
Backlinks can come from a variety of places, including social media, forums, blogs, and guest posts.
In order for your link-buying process to be effective, it needs to have a balance of anchor text diversity (make sure all your links don’t use the same anchor text), so it looks natural and not spammy.
One method you can build an effective backlink profile is through guest posting on high-authority platforms that target users who would be interested in purchasing from your eCommerce store. This is a great practice to get links for free!
5) Improve your page load speed
Use a content delivery network
A content delivery network (CDN) is a service that distributes content for websites across multiple servers. When one server is overloaded, the CDN will push some of the traffic to another server, which allows you to maintain high performance even when demand spikes.
Reduce the amount of data being transferred
You can reduce the amount of data being transferred by using compression and minification. Compression reduces the amount of space that needs to be used by files like images or text files so they can be sent faster over the web. Minification refers to removing unnecessary code from HTML files so they don’t take up as much space and can load faster in your browser window.
Caching prevents your site from having to download resources every time someone visits—for example, if someone comes back to your site after visiting it once earlier in the day, they’ll see their previous version instead of having new resources downloaded over again if they go back later on when there’s more traffic overall going through from other visitors who are seeing different versions each time they visit.
6) Use original and unique content on each product page
Your customers are looking for products that fit their needs and interests. They don’t want to be sold; they want to be informed. Your product pages should be filled with useful information that helps your customers make informed decisions about purchases.
Usually, a person makes a decision by evaluating the picture visually, whether he will continue to study the proposed product or not. Therefore, it is extremely important to present your product from a profitable side. The best way for e-commerce is to use attractive photos.
Approach the preparation of photos as responsibly as possible. You can take pictures yourself, but order photo editing from professional retouchers. They skillfully hide all the flaws, add a favorable background and make a photo pop and attractive. You can find outsourcing photo editing studios on the Internet or use the services of freelance retouchers.
7) Use video content on your website
If you have videos that showcase your products or how they’re used, be certain they’re easily accessible from your product page so visitors can watch them before buying anything else!
8) Use keywords in your descriptions
Keywords help search engines understand what a particular piece of content is about so they can rank it higher in search results for those queries—so make certain any meaningful keywords are included somewhere on each page (like in the title tag or meta description).
9) Optimize for voice search
Optimizing your eCommerce project for voice search is a great method to take care that your customers can find what they’re looking for. If you’re not optimizing for voice search, you could find yourself missing out on a huge marketing opportunity.
Here are some tips to help you optimize your eCommerce project for voice search:
- Make sure your site has an easy-to-understand user interface and content structure
- Get high-quality, relevant images of your products (and make sure they’re optimized for mobile)
- Include a product description that includes all of the relevant details about the product, including size and color options; shipping information; return policies; etc.
Running an e-commerce website can be difficult, especially when it comes to optimization and search engine optimization. However, there are certain e-commerce SEO practices that you can put into place to ensure that your service is easily found by potential customers. By implementing the SEO suggestions listed above, you will increase the visibility of your e-commerce site and possibly even drive conversions!