We design your website with the goal of building a brand and we do this by asking a lot of questions about who you are. Questions like; what makes you different, why would people come to your site, what do you want people to do once they reach your site and a myriad of other questions to aid in the development of a game plan to create a website that achieves actual goals.
Goals are essential to designing a successful website. How else can you determine who you are selling to and what actions should be taken to not only reach visitors, but convert them into sales? Creating successful goals to build a website around can be summarized by the following web development phases:
1. Planning for your website:
The first phase is understanding your business and your niche in the world wide web. This includes research into your industry as well as isolating a target demographic and how to appeal to that demographic on a personal level. Doing so will allow our design team to establish a functional site map, intuitive navigation, conversion funnel and graphics that support brand image and visitor interaction.
2. Creating a website design strategy:
Yes, we pride ourselves on creativity here, but our graphics and design elements are created with a purpose and designed to work in our plan of attack. Design for the sake of design is worthless — when you hire a responsive web designer the goal should be to deliver your brand message as efficiently as possible across all devices.
When working with a website design company like Pixel Productions, you’re entering into a partnership where communication and collaboration is essential. We can design any style, but we can’t read minds, consequently your feedback is invaluable to us. We will need to work with you to determine not only style, but how to integrate graphic style with certain web functionality that may be required to work with your community.
4. Understanding the Project Scope:
This is very important for both designer and client, which is why we work so hard to understand our clients needs, their business and the true requirement to create a successful website. When hiring a responsive web designer, transparency in the process is the key.
5. Decisive Action:
Once you have contracted a web designer or development company, like Pixel, sticking to the plan is paramount to a successful launch.
6. Success of a website is ongoing:
Understanding that success, traffic and loyalty aren’t built over night is also important. Sticking to the game plan and continuing to refine the user experience through polls, design modifications, videos, and other content designed to reach and retain users in your community are all part of building a successful website and brand.
To this end, Pixel can provide you with not only a custom front end, but an intuitive and simple Content Management System (CMS) to manage and grow your responsive site.