Proper Web Analysis Determine The Metrics To Pump Up Online Marketing
Have you run a web analysis of your site lately? If not, your site could be losing potential customers at many points — learn to to identify them in order to pump up your marketing results.
The primary objective of online or offline marketing is to draw people to your product or services and ultimately entice them to make a purchase. In order to pump up the results of your online marketing efforts your website landing pages really need to check all the boxes in order to motivate your customer.
How to you achieve this?
By running a web analysis, of course.
- A proper web analysis will help you to determine whether your website, from homepage to checkout, is doing its job just as you expected.
- Such careful, precise and accurate analysis will successfully divide your website into multiple decision making paths that guide the user intuitively.
- These paths will enable you to quickly separate the visitors to your website by their interests and engagement levels so as to lead them to the exact information and the landing page that they are looking for.
Therefore, do not be intimidated by tools like Google Analytics or other alternatives. Rather use them to the fullest to get what you really want from your users. These analytical metrics are the key to success and to generate more business effectively.
Using Web Analysis to Decode Website Metrics
Online tools like siteimprove.com will help you run a thorough web analysis and decode the website metrics in a more understandable and actionable format. Easy to read presentations like these enable you to use information the best possible way for better returns.
- You will get to know about all the stats and terminologies that you will need to know to track to make your marketing efforts fruitful and high yielding.
- The metrics will highlight all the areas on your website and your blogs that are doing well as well as those flaws in your online marketing program that needs a few additional tweaking or even the processes that need to be eliminated.
When you understand the metrics you will also be able to identify any bigger issue in the website such as:
- Poor timing
- Longer loading time
- Inconsistent search keywords and phrases
- Incorrect definition of prospects and
- Inconsistent audiences.
Most importantly, these metrics will help you to avoid the waste of time and money due to any poor execution of your website and even your online marketing campaign.
One of the most difficult tasks when reviewing a web analysis is distilling the right information in order to apply it effectively.
All you need to do is track and analyze the data and metrics successfully to improve the chances of success of your business. You will also need to know a few specific terms for that matter.
The different metrics to consider
When you use better analytics tools like Google AdWords Metrics you will get a lot of benefits such as:
- Pay per click advertising
- Site targeted advertising for banner and text and
- Also help in rich media ads.
There are definitely some key metrics that will ensure better results. A few of these metrics include:
- CTR: Click through rate or CTR is the percentage of visitors clicked on the advertisement in the site. For any typical ecommerce site the average CTR is 1 to 3%.
- Average position: This tells about the placement of your advertisement in the search results. If your site is within the positions of three through five you can expect to have the best results.
- Impression share: This will let you know about the number of times your ad was displayed for each search made using a particular keyword and search phrase. If the metric is 80%, consider it to be a strong enough impression share.
- Conversion rate: This is the most important metric that will determine the success and functionality of your website. This is the rate that will tell which visitors have bought a product or service from you after visiting your website. Typically, a conversion rate below 1.25 percent is considered to be very poor for any e-commerce site.
If you run email marketing campaigns then you will need to consider the email metrics as well. It is important that you uncover the standard numbers required by your specific industry so that you can easily compare your success rate with that of the others and know your position.
The most common metrics in Emil marketing campaigns include:
- Opens: This implies how many recipients opened the email message
- Clicks: This will tell you how many recipients clicked on the offers made by you
- Bounces: This indicates that your emails are being delivered to an incorrect address when you have a high rate of bounces and you will need to verify the email addresses on your list.
- Non responders: This is the number that tells about the respondents who never opened your email
- Forwards: This will indicate how many recipients passed your email to someone else.
Last but not least, there are website and blog metrics you should track in order to understand the activity of the visitors to your website blog or landing page. These metrics are:
- Total visits: This indicates the total number of return and first-time or unique visitors to your site
- Leads: This is the number that downloaded an offer or filled out a form
- Popular pages: This tells which pages are getting the most visits and those that are resonating well with your visitors
- Search engine key phrases: These are the top keywords and phrases that people use to reach to your website or landing page
- Geographic locations: This will track the source of your website traffic
- Referring websites: These are other the websites other than search engines that refers visitors to your site
- Page rank: This is the criteria of Google that determines the strength of search of a web page.
- Inbound links: This is the number that links other sites to your site or particular pages.
Now that you know about all the metrics, decide which to analyze depending on the particular campaign you are undertaking.