PR for Blockchain Companies: Definitive Checklist

Launching a Blockchain startup requires the right publicity, learn how to gain the right PR for Blockchain companies looking to launch with this checklist.

PR for Blockchain Companies

Photo by Hitesh Choudhary on Unsplash


If you’re relatively new to the world of PR, then launching your very first blockchain PR campaign may seem slightly overwhelming. To make the process as easy as can be, we’ll be breaking down some core considerations you need to make when it comes to PR for blockchain.


By moving down this checklist, you’ll be able to quickly work out if you’re on the right track to launching a successful blockchain PR campaign, or maybe you need to rethink some things before hitting that publish button.


In this article, we’ll be covering:


  • Setting Goals
  • Timelines, Deadlines, Budgets
  • Checkpoints
  • Correct Channels


Let’s get right into it!


Setting Goals


To paraphrase the famous quote, that which isn’t measured is not improved upon. The same goes for blockchain PR. To effectively run a campaign, you need to be able to plan your goals ahead of time.


Without goals, you won’t be able to understand if you’re heading in the right direction within a campaign. What’s more, this means you won’t be able to readjust if something isn’t quite going to plan.


The key to making effective goals is to use the S.M.A.R.T principle.


Your goals should be specific, measurable, attainable, relevant, and time-bound. By doing this, you’ll be able to create goals for your blockchain PR campaign that effectively allow you to trace the progress of the campaign.


Timelines, Deadlines, Budgets


This stage goes hand in hand with setting goals. PR for blockchain requires having strict timelines when you expect to achieve certain aspects. This will allow you to assess if you’re on track or not. The same goes for deadlines, these will keep everything running smoothly and on time.


When it comes to budgets, this is something you should have fixed since day one. Calculating a fair budget will allow you to give your blockchain PR campaign all the advantages it needs, without simply wasting money.


If you’re working with a blockchain agency, then they should have a service where you can get in contact and discuss budgets with them for free. This will allow you to develop a budget that fits the scope of your project




Before starting your PR for blockchain campaign, you should write down certain periods of time, after which you’ll want to take stock of your campaign and see how its going.


You could do this every two weeks, every month, or more. However, we generally suggest sticking to the smaller end of the spectrum. If you check in on your campaigns often, you’ll be able to change anything that isn’t working, while placing more focus on what is.


Over time, this will ensure that you’re always on the right track with your blockchain PR campaign.


Correct Channels


Unlike traditional PR, blockchain PR has to rely on alternative channels to promote and boost its content. This dates back to the Facebook bans of crypto during the periods in which many scams were occurring around 2017-2019. From then on, other sites like Reddit have become favored for promoting news about blockchain and crypto.


There are thriving Reddit communities that you can use to get your message out there. But, this isn’t the only channel you can focus on. In fact, blockchain PR and blockchain marketing agency GuerillaBuzz suggests you look into the following sites:

crypto link building


These are sites in which blockchain PR campaigns can thrive. If you’re new to PR for blockchain companies, these are well worth looking into. Pick one you’re more familiar with and try your hand.


Just note, every social platform has a different method that works well for them. If you’re really not sure, you can always hire the services of a blockchain PR firm. Their years of experience with PR campaigns will help you crack into the social sites you want to advertise on, cementing yourself within the crypto community.


Final Thoughts


By following these four key checkboxes, you’ll be able to make sure that your PR for blockchain is on the right track. Your blockchain PR campaign will be measured, secure, and will have a more comprehensive level of organization. 


After following these tips, you’ll be running fantastic blockchain PR campaigns in no time!