Some Powerful Twitter Marketing Tips
There’s no use in being on Twitter if you aren’t using it properly, follow these simple Twitter marketing tips to make sure your on track.
(Image via https://twitter.com/Metha_Greve)
Social media is a powerful tool, if you know how to use it correctly. Big brands are on there, influencers are too, but if you want people to pay attention to what you share you have to share what people like.
To run your online business efficiently, being on social media is certainly a must, especially if you’re keen to tap into a larger audience. We’re going to look at how to use the power of Twitter to your advantage with some simple marketing tips.
There’s no use in being on Twitter if you aren’t using it properly. There are certainly some classic examples of big brands getting it wrong, with several memorable blunders gaining the type of publicity any brand would be desperate to avoid. Usually, a mistyped tweet or an insensitive advertising campaign is hard to put behind you in the Twitter-sphere; in fact, some brands simply don’t come back from it. Screenshots are a thing, remember.
Whether you’re a graphic designer keen to share your latest designs and tempt new clients in or you’re a tree surgeon eager to tap into potential customers in your surrounding area, Twitter is a useful tool when used correctly. There are numerous other businesses on there too, from gaming brands promoting slot games like those at https://www.mansioncasino.com/ca/slots/sparta/ to big sports companies promoting its latest sneakers or a new piece of sports equipment. The array of businesses on Twitter is vast, but not every brand is necessarily using the platform in the best way they could be.
So, with that in mind, here’s a look at some powerful Twitter marketing tips to help get you started on the popular social media network.
1. Tweet often
There’s no use in signing up to Twitter and aiming to tap into a new audience if you don’t actually use it that often. There is certainly no magic number for how often you should Tweet, but you want to keep your account interesting, informative, and an all-round worthwhile account to follow for your followers. Perhaps provide the odd promotional tweet around your brand, but also share interesting news articles, pictures, spark debate and the like. Stay away from controversial topics, though, and always keep your followers and what they might be interested in at the forefront of your mind.
2. Interact and respond
(Image via https://twitter.com/digital_gaurav1)
The more you tweet, the more likely it is that your community will grow and, subsequently, your mentions and replies will too. Always be sure to reply to tweets around your business and remain professional at all times, especially if someone is being negative towards your brand or making a complaint. Likewise, if someone is praising your work remain humble, thankful and be sure to share their praise. People like to follow a brand with a human feeling behind it, not a robotic, spammy experience full of endless promotional material.
3. Create a content plan
Creating a content plan is a massively helpful tool for all social media users, mainly because it enables you to come up with fresh and engaging content, but also because it keeps things organized and, ultimately, gives you more chance of registering success. For example, Monday might be a promotional day, Tuesday could be a behind the scenes look around the office in video format, Wednesday you could share interesting articles on industry topics and generate debate, and so on.
One of the oldest tricks in the book, partnering up with an influencer can gain your brand huge exposure and enable it to tap into a new audience. Find the best individuals for your brand, get in touch with them, and see if they can share content around your brand. It’s simple but massively effective.
Other tips are: use hashtags, promote events, integrate Twitter into your website, define metrics and KPIs, and share media mentions.