Product Photo Size Requirements: How to Optimize Photos for Omnichannel Selling
Every sales channel has its own product photo size requirements, learn how to optimize your photos to streamline omnichannel selling with product feeds.
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Let’s face it: How your products look online can make or break the deal. It doesn’t matter how amazing your product is if potential customers can’t see that, or if they think it looks cheap. Aesthetics and visual appeal are quite possibly the most important factors when it comes to selling anything online. When shoppers cannot touch and smell your products, their perception of those products is almost entirely informed by what they see in photos. If you want your ecommerce store to succeed and sell more product, you need to optimize your product photos for omnichannel selling.
What is Omnichannel Selling?
Omnichannel selling is the practice of selling through multiple channels to maximize your sales and profits. It’s a strategy that incorporates online, in-store, and call-center sales together to provide customers with a seamless and convenient shopping experience no matter where they choose to buy from. Online-only retailers that want to increase sales can consider incorporating some aspects of omnichannel selling, such as providing information about products that would be helpful for customers to see in person, like detailed measurements and fabric information.
Why is Product Photo Optimization Important?
Product photos are your first chance to make a great impression. If you want to sell more product and get more return customers, you need to optimize your product photos for omnichannel selling. Product photos are your first chance to make a great impression. If you want to sell more product and get more return customers, you need to optimize your product photos for omnichannel selling. In the online marketplace, visual appeal is almost everything, especially when customers can’t touch or smell your products. If you want to reel them in and get them to buy, you’ll need to put in the work to make sure your photos look as good as possible.
Find the Right Photographer
While there are many photography services out there, you’ll want to be careful who you hire. If you go with an amateur, you risk having your product photos come out looking amateurish. This not only reflects badly on your products, but on your company as well. If you want your photos to look professional, you’ll need to hire a professional photographer. Once you’ve found a photographer that fits your budget, you’ll have to figure out the best way to make sure they can produce product photos that are on par with the visuals of your website. Depending on the photographer you hire, some of these tips may not apply. However, even with the best photographers, a few basic tips can make a big difference in the quality of photos you receive.
Edit and Organize Product Photos
You’ve found a talented photographer and received your product photos. Now what? The editing process is where a lot of people make a big mistake. While your photos need to be visually appealing, they also need to be realistic. You don’t want to edit out flaws that would be obvious to a potential customer if they were holding the product in real life. Editing should be used to clean up the image, not distort it. If you want your product photos to look more professional, there are tons of free editing tools available online. Be careful when choosing one, though. Some editing tools are extremely powerful and can really change the look and feel of your product images. However, you want your photos to stay as true to the original image as possible.
Show Consumers Different Views of Your Products
While each product photo should be edited to look as good as possible, you shouldn’t edit the same way for every product. Your products should look beautiful, but they should also look realistic. While one pair of shoes might look shiny and new, another pair might look worn and scuffed. If you want to show different views of your products, you can rotate between different photos of the same product.
Conclusion
In the online marketplace, visual appeal is almost everything, especially when customers can’t touch or smell your products. If you want to reel them in and get them to buy, you’ll need to put in the work to make sure your photos look as good as possible. Product photos are your first chance to make a great impression. From lighting to organization, there are a lot of ways to make sure your photos look as good as possible. While your photos won’t make a bad product good, they can make a good product great.
