Online Tactics That Will Engage and Entice Your Target Audience
3 proven online marketing tactics that will use your brand content to engage your viewers and entice them to take action.
In today’s world, the internet plays a significant role in every aspect, and when it comes to business, the internet has an even bigger role to play. There are different ways in which you can market your business online, but what are the best ways to engage and entice your target audience?
71% of companies say closing more deals is their top sales priority. (Source: https://www.hubspot.com/marketing-statistics)
Chances are, your business is no different and just like the other businesses competing for space online; lack of resources, such as staff, funding, and time, remains the biggest obstacle to successful lead generation.
When marketing online the primary hub for all your sales channels is your website. This makes your business website a fairly critical component for converting sales.
There are various platforms for designing and hosting a website; which should be chosen with care. In fact, everything about your website must be chosen with care including your landing page content. Content is so important that there are thousands of professional agencies specializing in content marketing tactics that can ensure that your content gets the right exposure and the right reaction from your target audience.
How to make your content noticeable?
Online and offline marketing have one very important thing in common and that is visibility. Whether it’s visibility of your website at the top of Google search results or visibility of your brands’ message to customers one thing is certain; your website and your content better be working together.
In this post I’m going to provide specific tips as a guide for coming up with online marketing tactics to help ensure that your viewers take interest in the content that you offer.
Many websites get many viewers who hardly check the site they come across, and this attitude cannot earn you a dedicated viewer. It is essential to have a consistent number of devoted followers who would check your website regularly, and this would build your traffic source.
Email subscription and newsletter
Email marketing has proven itself as one of the most effective forms of customer communication as well as for improving sales conversions. Email is also a very personal way of reaching your target customers. That’s why email marketing works at it’s best when it is personalized. Email can be tailored to customer actions so that every communication is relevant to their interest.
According to Salesforce’s 2016 State of Marketing Report, “80 percent of marketers agree that email is core to their business.” Are you among them?
If you think email marketing might not be right for you, you may want to ponder some of these statistics:
- 86% of business professionals prefer to use email when communicating for business purposes.
- CTRs are 47% higher for B2B email campaigns than B2C email campaigns.
- 59% of B2B marketers say email is their most effective channel in terms of revenue generation.
You will want to make sure that your website has an email subscription option so that you can have continued communication and the opportunity for recurring revenue with customers who have already shown interest in your products.
When it comes to converting people into customers, email marketing is the way to go. A study by Custora from 2013 found that customer acquisition via email marketing has quadrupled over the previous 4 years.
That trend has continued and today, so many more readers are embracing mobile as a means of all communications and with that providing you the ability to send your personalized brand content to readers and reach them wherever they are.
Directly mail qualified leads
If you want to build your online business, research shows that one of the best ways to do it is to use direct mail to drive prospects to your site. It’s the combination of direct mail with an online presence that packs such a powerful marketing punch.
- 59 percent of U.S. respondents and 65 percent of Canadian respondents agreed with the following statement, “I enjoy getting postal mail from brands about new products.”
- 56 percent of customers find print marketing to be the most trustworthy type of marketing.
- 70 percent of Americans say mail is more personal than the internet.
Direct mail marketing guru, Craig Simpson, mentioned in a featured article on Entrepreneur that content is everything when it comes to converting potential customers into sales on your website using direct mail.
“The message in your direct mail piece must capture prospects’ attention and interest to such a degree that they’ll stop whatever it is they’re doing and go online to visit your website.”
Inbound link network
I’ve talked about the importance of link building many times before and it’s still a fact that Google values high quality links to your site. In fact, it is one of the primary components for ranking your content at the top of Google Search.
Ecommerce industry leader BigCommerce states that;
“The fastest way to get those quality sites to link back to your site is to produce valuable, free, informative content that offers advice, tips, suggestions and ideas within your niche that no one else is producing, or that you are producing 10x better. This drives increased SEO through link backs, but also gives you valuable information to share across the web to earn trust with net new customers long before they purchase from you.”
For many small business owners building relationships with other industry leaders and developing quality content all for the purpose of inbound links is simply NOT easy. The good news is that you can outsource your SEO or link building using companies like Pixel Productions or Website design Adelaide. Companies like this are well versed in tying together all aspects of the web design and development with content and fully managed seo services designed to drive qualified website traffic that converts.
When it comes to online marketing there are many ways of ensuring your website gets proper exposure from the right traffic sources. The tips above are tried and true tactics that use content to engage and entice your target audience motivating them to action.