Offer A Customer Loyalty Program and Earn Money Big Time
A Good Customer Loyalty Program Motivates Your Customers to Buy More, find out how customer loyalty can help your sales.
Saving money is never a bad idea. That being said not too many of us have the dedication to clip coupons and save change for months to make a self-rewarding purchase.
When it comes to online sales the benefits of a good customer loyalty program is pretty apparent, you don’t have to clip coupons to save money anymore.
However, coupons definitely have their place online and sites like https://couponssmart.com/ make it so easy to get instant saving from just about any site you want to buy from.
Customer loyalty programs, on the other hand present customers with many more opportunities to benefit.
So what is Customer Loyalty?
Customer Loyalty is just that – it’s a customers’ willingness to come back and purchase time and again.
Customer loyalty is entirely driven by customer satisfaction. The customers experience and the maximum value that the customer derives from the products or the services that he or she choose to buy.
Customer Loyalty is a win-win situation for both the customer and the business.
Costco works hard to keep their customers because it costs 5x less to retain customers than acquire new ones and loyal customers spend up to 67% more than new customers.
Any brand or retail or store understands that improving customer experience is the best way to bring a customer back. Obviously this has a great impact on a brand’s success as it’s far easier to sell to someone who is already happy with your product.
A customer loyalty program makes this arrangement a win-win by providing the loyal customer with added value.
In a world where products are readily available, customers have a lot of options, and customer loyalty programs help your business keep them coming back.
Loyal customers often convert and spend more money with brands they like, with 78% of loyal customers willing to spread the word to their friends and family.
Moreover, loyal customers bring in far more loyal buyers as brand ambassadors than you can generate on your own.
Customer Loyalty Program – What is it?
A Customer Loyalty Program is a reward that a store, retail outlet or a company extends to its customers for making purchases frequently.
Also, these programs are offered to every customer to enroll into so that they become brand loyal and reap benefits every time they come back and shop with the same brand. This way the brand gets loyal customers and customers through the loyalty program gets discounts, freebies, coupons, cash back and more on going back every time.
The most common customer loyalty programs offer things like:
- Discounts and rebates.
- Rewards.
- Free merchandise.
- Coupons.
- Access to unreleased products.
The reason why a customer wants to enroll in a customer loyalty program is to save money of course, but more than that to feel like they are a valuable part of the brand itself. A loyalty program or a point system is a very effective way to do so.
With every purchase you make in a particular store, you collect points that get added to your card (loyalty card). These points can be accumulated and used against purchases on your future buys from the same place.
One of my absolute favorite customer loyalty apps is smile.io
Customers also get the option to choose their reward. This is one of the key features of the program. It not only allows them to save but also allows the flexibility to choose the kind of reward they like.
Customers are special, and a loyalty program makes them feel that way. There are numerous benefits, apart from saving that one enjoys with a loyalty program. Customers who enroll get special treatments like priority billing, free packaging and many more. These allow the customer to get enticed and recognized.
Smile.io makes it easy to increase revenue, retention and referrals with a eCommerce rewards program.
When you reward your customers they are more loyal, more likely to return, and more likely to make a repeat purchase. Smile.io allows you to quickly set up and run your own rewards program that can include any combination of points, referrals, and VIP.
Over 25,000 merchants are increasing their revenue with less spend on advertising using retention marketing and rewards. Smile makes it easy to create a beautiful on brand rewards program that can be launched and managed by your non-technical team. Best of all, it links into the other tools in your marketing stack.
What are the benefits of customer loyalty programs?
– They are cost effective:
With every purchase you make you collect points. These points can be used in your next purchase to get discounts and other offers.
– Customers can earn.
After all, recognition is also an important aspect to be considered.
– Cashback and Free Coupons:
The loyalty programs offered by many big brands have many things to offer. In the world of stiff competition and customer retention, brands offer more than just discounts. At times customers get eligible for 100% cash back on their purchases.
Why businesses offer Customer Loyalty Program?
For businesses, the truth is that it costs more to bring in more customers than to retain old ones.
All businesses aim to make their brand a successful brand, and it is important to understand that customer loyalty is paramount to achieve this success. The main aim of a business is to attract and keep customers happy to come again and again and drive their revenue.
Here are a few reasons why loyal customer’s matters to a brand:
– Customers who are loyal come back and spend more often on a brand they like the most.
– Such customers spend more than normal or other customers.
– They are the brand ambassadors of the brand. They tell others and help drive more business for any brand.
– Global statistics report that more than 40% of the revenue of a brand comes from repeat or loyal customers.
How to Win with a Customer Loyalty Program
Did you know it costs a business about 5-25X more to acquire a new customer than it does to sell to an existing one?
Not only that, but existing customers spend 67% more than new customers.
In short, customer loyalty really pays off — and customer loyalty programs end up paying for themselves.
If you really want to win big by integrating a customer loyalty app or program you have to keep in mind that the more unique a loyalty experience is to your customer, the more successful it will be.
Tailor it to your community and audience.
Numerous customer loyalty programs are offered online and not all of them are a success. In fact, according to a study by CapGemini, a high percentage of loyalty programs are failing. Fifty-three percent of consumers stated that they abandoned at least one loyalty program within the last year.
What can we glean from this?
Customers are looking for a full experience rather than just a company they are purchasing from.
A 2017 study found that the top five reasons customers gave for feeling a connection with a brand were all related to “caring”:
- the brand Cares about me
- the brand Cares about the world
- the brand Understands me
- the brand has an audience of other people just like me
- the brand makes me feel special
The following statistic certainly supports this idea;
86% of consumers say personalization plays an important role in their buying decisions, and 87% of shoppers said that when online stores personalize, they are driven to buy more.
Just in case you needed more convincing, check out this infographic from Talon.One:
Take Away
You have a lot of options available to start making customer loyalty a big part of your online marketing strategy. The biggest thing to remember is that customer loyalty isn’t just about offering discounts – it’s about building a community and making each of your customers feel valued.
