It’s here. It’s now. It’s unfiltered. And it can’t be turned off! Social media is a unique force in that it’s a channel that provides distinct value for both the user and the marketer. While it’s been compared to other evolved channels—such as TV and radio—the special appeal of providing a means of “talking back” allows for a evocative, mutually beneficial dialogue rooted in the most precious (and scary) marketing asset: Customer opinion. 

The above is an excerpt from our new guide: the Modern Marketing Essentials Guide to Social Marketing – a guide which
speaks directly to the fact that in 2014 92% of marketers state that social media is important for their business, up from 86% the year before according to the 2014 Social Media Marketing Industry Report—conducted by Social Media Examiner.

To help marketers better navigate the sea of social change, we’ve put together this Essentials Guide based on 5 Pillars of Social Marketing:

  1. Listening
  2. Engagement
  3. Marketing Communications
  4. Social Advertising
  5. Analytics

Along the way we’ll quote some guy named Shakespeare, remind you that sharing is caring, how to advertise across social networks and a few tips to follow when developing a strategy to calculate the ROI of your social media efforts. Plus we also include some case studies and the Six Stages of Social Business Maturity as outlined by Altimeter Group.

Do yourself a favor and down the Modern Marketing Essentials Guide to Social Marketing – today. 

This post, Modern Marketing Essential Guide to Social Marketing, was first published on Oracle.