A fully managed website copywriting service with Your Brand in Mind
We work in many different capacities here at Pixel, but we do offer a wide range of blog post writing services to help our clients develop their core brand message and marketing materials to ranking for keywords in search. The written word is an essential part of your brand identity — ultimately your copy makes an impact, delivers trust and establishes credibility with your audience. Now think about what kind of impact the “poorly written” word can have on your audience. Eeee! You don’t want to go there.
Good copywriting for a blog post ties directly into establishing your brand identity. How? Copywriting for blog posts or landing pages should work to build a community around your business by making the readers feel like they are actually a part of something. You might notice some of these themes like brand building, building a community and establishing trust repeated throughout our site. Ya, we’re doing this on purpose to impress upon you the importance of all of these different design and marketing services working together to establish your business as a brand leader and a success.
Writing Blog Posts for SEO Rankings
With Website Marketing online, Web Page Copywriting and ongoing Content Writing in the form of blog posts, articles, tutorials and infographics are the most important elements in your effective “SEO” or website marketing strategy.
SEO copy writing is something we do a lot of. This can be anything from article writing, guest posting services, product descriptions to High Quality Press Releases and PR Distribution. Some of these services are part of our various website marketing plans or they can be contracted separately. A good example would be many of our website design clients come to us for a website, but have absolutely no marketing materials to start with. That’s a problem because it tends to make your site look kind of empty. Not a problem, we can set up interviews, get the scoop on how you got started, what you do and why you do it better than anyone else. We’ll then put that into words that are going to make people need to love you, and why wouldn’t they; we know you rock.
When it comes to content writing services, especially for seo, we always focus on creating engaging copy written in a way to create a dialog with the reader in order to keep them interested. The last thing you want on your website is a bunch of dry and generic copy — snooze, nobody reads through pages of boring text.
Why are we so obsessed with quality content? Because it really is what drives organic seo and propels websites up in Google rankings. I won’t lie to you, in the past we’ve “gamed the system” and yes, we’ve achieved good rankings doing it. That stuff simply doesn’t work anymore and what you typically find from trying to cheat Google with crappy content is that your potential customers are the ones who see right through what you’re trying to do. If you’re goal is to reach people, then speak to them and provide information that is going to make them listen. If your goal is to increase your domain authority by building contextual links, click here.
If you’re not familiar with what’s going on in search, here’s a video from Matt Cutts, Google’s very own head of spam. This video was released by Matt in order to shed some light on Google’s latest release of the Penguin 2.0 algorithm update which addresses webmaster concerns regarding link spam and quality content.