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Email Marketing an Effective & Affordable Strategy

Email marketing is arguably the most effective and affordable way to not only reach your audience, but to keep them coming back.

How will Email Marketing Help You?

Let’s take a look at the proven ways email marketing can help your business.

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  • Improve ReMarketing with Email Marketing –

    Email marketing allows you to stay in the forefront of your customers’ mind, by reaching out to them with actionable items such as sales, promotions or meaningful information. Reaching out to people who have a history of buying from you increases your likelihood for a conversion or sale.

  • Speak to Your Customers’ Interests

    Constant Contact allows you to segment your database in order to create smaller customer lists based on their interests or your criteria. This allows you to send even more relevant and targeted messages to your customers.

  • Get more referrals, more easily

    People love to share and Email newsletters are easy to forward. Put loyal customers to work for you by allowing them to spread the word in a risk free, no hassle manner. It’s easier to convert new prospects that are referral prospects.

  • Email Marketing provides immediate response and reporting –

    Sending email is quick and easy, and real-time reporting provides you with quick and easy analytic reporting on your distribution. Constant Contact even provides the ability to schedule email deliveries at the best time for your audience.

  • Track who reads and responds –

    With email marketing you get completely transparent reporting on who opened your emails, who forwarded them to friends, and even who you need to resend them to. You can also tell who clicked on which links in your emails, allowing you to understand what people are interested in reading about, and tailor your content to get the best response and most business.

  • Email Marketing is Extremely Affordable –

    Email Marketing is affordable for any business even a small business on a tight budget. With Constant Contact prices start as low as $15/month! You can send as many permission-based email newsletters as you want. It’s still the same low price.

How to make Email Marketing work for you?

Don’t suck at email marketing; know your customer.

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  • Rules of Engagement

    Email marketing is a marketing method built on a system of courtesy. Proper etiquette is a must, because your essentially a guest in someone’s home and people tend to get get upset when relaxing in the comfort of their own home only to be bombarded by loads of email crap. To that end making sure that you have built a legit list with people’s permission is step number one.

  • Don’t send junk –

    I know that sounds stupid, who would do that, right? Would it make a difference if I told you that I’ve been guilty of it? Too true, on one of our “just for fun sites” I fell victim to my own laziness and emailed customers only when I had something to sell. That is actually a form of junk mail, because your customers see right through that type of email. They see that you view them as just a dollar sign and that’s a big mistake. Making sure that you have a consistent message and well thought out message when speaking to your community is the best way to make sure that people actually stay a part of your community.

  • Consistency –

    Consistency in your email marketing is essential. People need to know when to look for your email offers, newsletters and promotions. Failure to be consistent means failure to convert and maintain your customer base.

  • Segmenting Your Customer Lists –

    To improve consistency and conversions it’s a great idea to segment your email list into different customer groups like; Newsletter, Online Purchase, Promotions, etc. This allows you to create custom tailored messages that appeal to exactly the people who are interested.