The Pros And Cons Of Marketing Your Business On Instagram
Is Instagram right for you? Take a look at the Pros and Cons of marketing your business on Instagram before you dive into this social channel.
Image Source: Instagram
Today, many businesses have opened their own Instagram accounts, and for a good reason.
After all, social media platforms promise numerous benefits that often lead to conversions and increased revenues for many companies. Marketing your business on Instagram can be a game changer, but you have to be a proactive player in your field, you should make efforts to be omnipresent on Instagram.
If you can’t commit to that, you may want to hold off with marketing your business on Instagram. At least for a little while.
Marketing your business online takes more time than you can imagine. But with notable efforts and well-thought-of strategies, you can harvest the rewards of Instagram marketing. There are even Instagram growth services that you can take advantage of, as mentioned by The Small Business Blog. But before you delve into this social media marketing avenue, it’s best to become familiar with its pros and cons so you can better assess whether or not it’s a viable marketing strategy for your business.
You can explore the following advantages and limitations of Instagram for your brand:
The Pros of marketing your business on Instagram:
1. Allows You To Connect To Your Target Audience
Instagram has become one of the most popular social networks in recent years. The active users are already nearing a billion on its platform and are looking to increase in the upcoming years. These users are estimated to be uploading over 40 billion photos monthly, solidifying Instagram’s reputation in helping businesses expand their brands.
The photos on this platform are getting the most engagement through likes, comments, and shares. It’s a plus that the platform offers a convenient user interface so anyone can browse, share, and comment on the posts. There are additional ways to reach your target audience better. For instance, you can utilize the best site to buy Instagram followers and implement some more strategies to grow them.
Because of the large number of Instagram users, there’s a chance that a substantial percentage of them will view your ads. Instagram offers a number of ways to target your audiences through ads. It ensures that your message will reach the right audience by interests, location, behaviors, or demographics. This allows you to influence your audiences in better ways than traditional marketing strategies.
2. Increases Visibility
Getting noticed among millions of posts is the biggest challenge in social media marketing. However, this can be achieved quickly and effectively with advertisements. To succeed on Instagram, you need to create compelling posts that will entice people to follow and interact with you.
Keep in mind that paying to have your posts appear in someone’s feed doesn’t ensure they’ll follow you or engage with you. Therefore, it’s crucial to put more effort into creating your content. To build an audience and get engagements, you need a lot of creativity and commitment. You can achieve this with the support of Instagram ads.
The value of visual content on the Internet is much higher than text-based content. The use of visual graphics to demonstrate to your target audience the value of your products or services is more effective than using lengthy words and articles. You can do this by simply uploading photos or short videos on Instagram. You can quickly set up an Instagram account for business, and have it up and running in no time.
3. It’s The Easiest Way To Publish And Share Information
Because Instagram was explicitly designed for smartphones, you can post your content anytime and anywhere as long as you have Internet access. It’s easy to learn about Instagram’s various features and settings, including how to schedule posts, use hashtags to improve searchability, and other methods.
You can also allow your Instagram posts to be linked with your other social media accounts. This enables for a consistent means of distributing uniform content across all platforms, as well as the ability to effortlessly post and monitor your content on other social media sites.
Cons of Marketing Your business on Instagram:
1. The Platform Isn’t Focused On Selling
You can follow someone on Instagram for a variety of reasons. You may want to get people to visit your page or follow influencers and potential collaborators for your business. However, one disadvantage of Instagram is that it doesn’t prioritize product selling. Sure, it can help with visibility increase and brand awareness, but it doesn’t focus on selling. You can’t sell directly on Instagram without spending money on ads since Instagram penalizes content that’s too promotional. The best way to convert sales though is to directly refer or persuade people to visit your landing pages.
Most Instagram users utilize the platform not because they’re interested in shopping for things. In fact, some of the links included in the posts may not be clicked by Instagram users who are typically on the network because they just want to pass the time and be entertained rather than shop. But it’s worth mentioning that 1 in 3 people use the platform to get to know brands more.
Instagram is largely a mobile app, which distinguishes it from Facebook in terms of using it for selling. While they, like Facebook, may be accessed on desktops, they’re primarily intended for mobile use. This means that mobile activities account for 100% of your traffic. On the contrary, Facebook allows users to use any device they choose, making it easier to sell products on their platform. Plus, you can add links to different areas of your Facebook page which will direct people to your website.
2. Limited Content
Due to the limited time for videos in your Instagram post, you cannot provide further information about the product you’re trying to sell. The maximum video length is 60 seconds. Even the captions for your photo posts are limited to 150 characters only. As for hashtags, you need to control their number too. Also, you can quickly get banned for using too many hashtags. These restrictions may be challenging to deal with for many businesses.
3. Ad Features Are Not As Appealing
It’s pretty easy to advertise on Instagram, but that’s not all there is to it. There’s a downside to their advertising feature—Instagram ads are more straightforward and doesn’t have all the options that Facebook ads offer. In addition, Instagram doesn’t provide a broader range of advertising features than Facebook has. Advertisers on Facebook can also target audiences more precisely than those on Instagram.
As of now, the options for advertising on Instagram are more limited than on Facebook. This is even if your business can use Facebook Ads Manager for Instagram ads. This disadvantage is worth knowing if your main focus is to use Instagram for advertisements.
With so many benefits and drawbacks, deciding whether or not to utilize Instagram for marketing your business can be difficult. But this doesn’t have to be the case. By understanding and weighing the pros and cons mentioned above, you can better assess and measure whether or not you should be marketing your business on Instagram. Also, you may also leverage marketing experts’ advice to take your Instagram marketing to the next level. Give it a try and see how things go, then start from there.