Best Marketing Tips for Local Jewelry Businesses
You’re stepping into a tough industry, get marketing tips for local jewelry business that can indeed help set you apart and gain traction.
Photo by Micheile Henderson on Unsplash
When it comes to the business of jewelry, you might find the competition a bit fierce. Marketing your local jewelry business is going to take a solid effort to coordinate your brand assets as well as deliver them effectively
Your local jewelry business is going to rely on your marketing strategies, which include the following:
What are the best marketing tips for your Jewelry Business?
1. Decide on a functional site for your online jewelry marketing.
You need a functional site that is trusted, secured, and devoid of fraudulent transactions or breakdowns. This is because not all of your clients or customers will meet personally with you. A number of your clients will meet with you online. Hence, you can’t afford to have a dysfunctional site for your business. To achieve this, ensure that your site has the following functionality.
- A user-friendly web design. Some people seek online help to find tips for maintaining their WordPress website.
- A captivating product and marketing content.
- Simple and detailed shipping alternatives.
- A customized Website address with outstanding SEO features.
- A well-secured server.
- Good payment and explicit return policy.
These and many others will help portray your jewelry business as credible and worth buying from or patterning with. Also, it will make it less stressful for you to manage your online jewelry business. Some of these functions might feel like they’re not part of your expertise. For instance, SEO optimizing your website requires basic SEO training but you can also opt for affordable monthly SEO packages that will satisfy your needs, and establish your online presence. Moreover, if you want to protect your online presence, make sure to use a VPN for it. Check VPN reviews to find the right VPN and have the best online experience.
2. Do intensive research on websites that sell jewelry.
For you to be successful, you need to dig deeper to know better. Research and find out more about other jewelry businesses that have been in existence before you. You might even need to travel abroad, to get even more inspired. Just don’t forget the necessary documents, such as your passport and international driving permit, a notebook to keep track of all the new ideas, and you are ready to go. This is to enable you to understand how they operated when they were just startups and the challenges they faced when they first started. Also, it will give you an edge to make reformations where they failed and brace you up for possible challenges.
Researching about top jewelry companies gives you the following advantage
- Plan a better marketing strategy.
- Improve the jewelry catalog with a variety of colors and sizes.
- Offer better shipping and return policy.
3. Diversify your market and payment options.
This is one important strategy to combine both online and offline marketing systems. Integrating both marketing strategies will boost your visibility and sales. However, diversifying your payment options depends on the type of market you are operating, whether online or offline.
Nonetheless, ensure that you provide your customers with flexible payment options, which include:
- PayPal.
- Credit card.
- Apple pay.
- Cash.
- Checks
4. Ensure that your jewelry is something special.
Image Source: CustomMade.com
Often times competing for best price is a sure way to fail and with jewelry it almost certainly is. While it’s true that price matters — individuality matters more in the jewelry business. Go ahead and Google cheap jewelry online… the competition is intimidating.
How do you plan on competing?
One good method would be to avoid it all together. Create a brand image that is unique, a jewelry line that is unique, an approach that is unique. While your target market may very well include pieces of jewelry like;
- Necklaces.
- Earrings.
- Bracelets.
- Nose Rings.
- Wristwatches.
It’s still not enough until they stand apart from the forever 21’s online. By creating niche jewelry available in different designs, colors, sizes, or even customized – you can truly stand apart.
5. Consider employing a developer and a market strategist.
Hiring a developer and a market strategist will ensure that you simultaneously develop your business by identifying customers’ needs while boosting your popularity and market range.
Having a professional market strategist in your team will help you with mind-blowing marketing and advertising ideas that will enable you to infiltrate the highly competitive market.
No doubt, this will make your brand well-known and will give you an opportunity in the business world. However, this depends on the scale of your business. If you’re trying to keep it local, then you could probably recruit, hire, and manage your developers and market strategist through your in-house HR team. However, if you’re going global, consider outsourcing your HR services to a global PEO. For instance, if you’d like to integrate into the German market, partner with a German PEO to hire, recruit, and manage the workforce you need to firmly integrate into the new market without having to set up a legal entity.
6. Have a detailed product inventory.
Like many other businesses that are affected by time and season, the jewelry business is not an exception. Hence, it is pertinent to manage your inventory and integrate it well. This will enable you to achieve the following:
- Analyze your monthly sales.
- Identify seasons of higher or lower demand.
- Study the growth of your business with time.
- Study the best marketplace for your business online or offline.
- Make and implement strategies to handle seasons of higher demand and lower demand.
7. Decide on a method of delivery that suits you and your clients.
Depending on the kind of market that you operate in, you need to pay attention to your method of delivery, which is very crucial.
Ensure that whatever method of delivery you decide to make use of is prompt. Imagine ordering a bracelet as a gift for a birthday that’s in a week, and you end up receiving it two weeks after the birth, which is so unfair.
You should consider partnering with credible shipping and delivery services that are best at what they do or shipping services that suit your kind of business. Well, at least the cost of delivery should be reasonable, not ten times the amount of the product.
Additionally, crosscheck to ensure that the size, color, quality, and design ordered is the same as the one that is delivered to avoid the issues of what you ordered versus what you get.
Summary
While these are just a few ideas you can use to market your local jewelry business, we totally get it if you feel a bit overwhelmed.
Marketing any business, let alone a local jewelry business can be incredibly time-consuming, not to mention confusing.
If you need a hand, we can help.
