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Making your content stand out online

A lot happens on the web in 60 seconds, but only if making your content stand out online is a priority.

Making your content stand out online

With an estimated 4.4 billion users worldwide, an incredible amount happens in just 60 seconds on the web, and making your content stand out in 2020 is harder than ever. Indeed, the figures are truly mind-boggling when you break them down – it’s estimated we are now creating 2.5 quintillion bytes of data every day. 

 

Tough times for website owners and content creators

 

With so much content so widely available, if you’re a website owner, it’s becoming increasingly difficult to make your site stand out from the vast number of other pages already online. 

 

To drive traffic to your site and engage users, you really need to invest in some form of web marketing and Search Engine Optimization (SEO). Also, the internet is global, and the keywords you use need to be highly targeted. For example, search for a company for SEO Perth will offer a firm that has localized knowledge and can make your marketing stand out. Remember to use highly specific terms, including geographical location, to achieve the best results.

 

Even with targeted SEO, there are no denying times are tough for content creators, and you need to get increasingly creative to attract visitors to your site. Here are just a few of the staggering statistics for an average minute in the life of the internet in 2020.

 

YouTube 

 

When Google bought YouTube in 2006, it was clearly a well-thought-out decision. YouTube is now the world’s largest online video streaming platform and serves a mind-blowing 1 billion hours of content every day (or 694,444.44 hours per minute) – more than Netflix and Facebook combined.

 

Of course, this content has to be created in the first place, and an equally astonishing 500 hours of video is uploaded to YouTube every minute. YouTube is the second biggest search engine in the world, so creating your own video content can be a great way to drive visitors to your site and improve your online profile.

 

Google search

 

Considering the scope and range of services Google offers these days, it can be quite challenging to remember this behemoth of the internet once only offered search services. Today, Google frequently places among the top five companies in the world, and its search system has become so prevalent it’s even coined a proprietary eponym. These days we don’t ‘search’ – we ‘Google.’ 

 

Google serves an incredible 4.4 million search results per minute and getting your company to the top of listings under relevant terms is essential for driving traffic to your site.

 

Email communications

 

Of course, we don’t just use the internet for media and information – we also use it as a primary method of communication. In an average minute, an incredible 294 billion emails are sent and received globally. Consider setting up an email subscriber list to stay in contact with your clients and encourage sign-ups on your site. Platforms like Mailchimp offer easy-to-use mailing lists – both free and paid. 

 

Facebook

 

From its humble beginnings in a dorm room at Harvard University, Facebook has grown to become one of the world’s most recognizable and successful brands, with an estimated 2.7 billion active users. While the service has suffered some setbacks in recent years, it shows no signs of slowing with 1.2 million users logging-on every minute. Having a company Facebook page is a pre-requisite these days for staying in touch with clients and keeping them updated on company news. 

 

Instagram

 

Facebook bought Instagram in 2012, primarily as a way to curb the platform’s growing encroachment into one of Facebook’s most popular services – namely, photo sharing. In 2020, Instagram has approximately 1 billion active users sharing an estimated 95 million photos and videos every day – equating to 65,972 per minute – and the platform shows no sign of slowing anytime soon. Creating engaging photo content on Instagram is a great way to showcase your company’s products and services. 

 

Twitter

 

For many years, Twitter was seen almost as the poor relative amongst major social channels, and the platform has, until relatively recently, found difficulty in turning a profit. However, with a growing number of celebrities turning to the app as a way to engage directly with their fans (including US President, Donald Trump), user numbers in 2020 are soaring. Around 350 million tweets are shared every minute by its 330 million active users. Unlike the other social media sites, Twitter is used mostly for communication, and making regular tweets can help raise your company profile and stay in touch with your followers. 

 

WhatsApp

 

As the world switched off from SMS texting and mobile internet became the norm, the popularity of messaging apps exploded – with one, in particular, coming to the fore. WhatsApp is now the most popular messaging app, with an estimated 2 billion users worldwide, creating an incredible 54 million messages per minute. Despite competition from Facebook Messenger (1.3 billion users) and WeChat (1.2 billion users), WhatsApp remains the messaging tool of choice for most users. Note, WhatsApp is also a Facebook company (purchased in 2014).

 

WordPress.com

 

WordPress was launched back in 2003 and has since grown to become the chosen Content Management System (CMS) for bloggers all around the world. In 2020, an overwhelming 78 million WordPress posts are produced every minute.

 

WordPress powers the majority of CMS websites, so it’s quite likely you already use it to make alterations to your site. Frequently updating pages helps keep your customers up to date with your products and services. 

 

The future

 

Our use of the internet has grown exponentially over the last 20 or so years, and all signs are our reliance on online tools will continue to flourish. As the difference between the real and virtual worlds becomes increasingly less clear, experts predict the internet will play an ever-increasing role in our lives.  

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