From Frog to Prince Charming: How to Make Mundane Written Topics Interesting
Writing for your readers isn’t always easy, so how do you turn those boring old mundane topics into interesting content your audience will love? Keep Reading to find out.
What’s more tedious than reading something boring? Writing it!
If you’re a writer, at some point you have likely been faced with the dreary task of having to create content for a dull topic. What makes this experience particularly dreadful is the knowledge that no reader is going to enjoy what you write, even if they manage to stick around until the very last mind-numbing word.
If you’re stuck with having to write a painfully boring or difficult topic that you know isn’t going to appeal to the vast majority of readers, don’t despair! The good news is that there are creative ways to make topics interesting. With a little learning, imagination and personal flare, you can transform any old mundane topic into a dazzling, engaging and thoroughly enjoyable read. It’s all a matter of changing your perspective.
Here are some tips on how you can make ordinary mundane written topics, extraordinary.
Embrace the Topic
For starters, don’t think of the subject you’re writing as boring. Learn more about it to give yourself the power to put your own creative spin on the topic to make it interesting for both you and readers. Studies have shown that the more you know about something, the more interesting it becomes to you. Improving your knowledge on the topic can help you write in a more compelling way.
What’s more, to help spark your own interest in the topic, start by asking the most fundamental questions: “who,” “what,” “when,” “where,” “why” and “how”. Spend some time thinking about what would make these questions interesting to you. If you need more inspiration, consider asking a creative question about the topic on Reddit to see if you can get a discussion going.
Be Relatable to Readers
The best content writing connects with readers. It doesn’t talk down to them or exclude them. It is relatable. Relatability grabs attention and creates a friendly relationship between you and the reader. The easiest way to make this connection is to make your points clear in a conversational tone and talk about the topic as if it had affected you. For instance, if you have to write about plumbing, you’ll pique the interest of more readers if you throw in a humorous anecdote about that time you learned DIY plumbing was a bad idea.
Another good idea is to find out what questions readers are asking about the topic. One of the best places to turn is Q&A sites likes Quora. Expand your search for people’s questions beyond the most basic and look for inquiries about topics related to the subject your researching. Being able to answer popular questions can make your content more relatable to readers, too.
Be Yourself and Think About What You Like
No matter how boring your topic might be, you’re certainly not boring! You have an imagination, a particular writing style, and have a life full of experiences that make you your own brand of unique. Inject this creativity into your writing. This not only means including some relevant anecdotes, but also writing the topic with your own distinctive angle by adding context in a way that would interest you if you were the reader.
For instance, think about the content you enjoy reading most. There is a good chance that you might notice a few recurring themes. These may include:
- “Did you know?” facts
- Pros and cons
- Helpful tips and tricks
- lists, etc.
Whenever possible, add these elements in the content you create and write it in a way that you find compelling.
Tone of Voice
If you develop a unique tone of voice, people will read what you write, no matter the content. It’s best to keep it conversational and write in the same way you would speak to get your message across.
Some of the best blog content uses this approach. Take the PlayOJO’s blog, for example. Instead of using a boring gambling business angle with its readers, its tone of voice is informal, relatable and cheeky without being overly wordy. It’s fun and enjoyable with no added nonsense.
Engage the Reader
Lecturing someone on a boring topic is a sure-fire way to send them to snooze-ville. People don’t respond well to one-sided conversations. If you want to grab the reader’s attention, you can’t just be relatable, you need to make them a part of the conversation, too.
A great way to engage the reader and encourage participation is to include fun stuff like a short quiz that they can take at the end of an article, etc. You could also incorporate an interactive survey that requires users to give detailed answers or opinions. Readers are far more likely to pay attention when they are presented with a fun challenge or the opportunity to test their knowledge or make their opinion count. A great place to take inspiration for quizzes and user-engaging content is the social news and entertainment company BuzzFeed, which offers a fountain of fun and interesting digital media.
Add Visual Aids Whenever Possible
People like content with pictures and videos. Visual media automatically stimulates attention. This is one of the main reasons why social media platforms like Instagram and Snapchat have become so popular and widely used. Surround your written content with some interesting visual aids.
Depending on the subject matter, beyond just including some interesting photos, you might find that including an infographic or storyboard to help illustrate the main facts, trends and/or dry statistical data, may make the topic more fun and easier for readers to grasp.
Give Your Creativity a Boost
If you ever feel that you have hit a wall with a certain topic, try improving your creativity by taking a break and clearing your mind. Take a shower or go for a walk and get some fresh air. Sometimes, removing yourself from a problem can help you find the right creative solution.
Likewise, some research has shown that the best time to brainstorm about a topic is when you’re having difficulty focusing. Meanwhile other research suggests that creativity can be boosted when you embrace paradoxes and think about contradictions.
Finally, always remember that no matter the topic, if you’re not interested in what you’re writing, your readers won’t be either.